Director of Performance Marketing in Scottsdale, Arizona at Accrual Alliance Management LLC

Own the Data. Optimize the Marketing. Drive the Growth.

Accrual Equity Partners is a growing private equity firm specializing in service-based automotive businesses. We're looking for a Performance Marketing Specialist who wants to own marketing measurement and optimization from end to end—not just manage campaigns.

We want to know exactly what our marketing is worth. That's your job.

You'll own marketing measurement and optimization from the first click or phone call all the way through to revenue across every location and every marketing channel we operate.

If you've ever been frustrated that you couldn't prove what your marketing actually drove, this is the role where you finally can. The data and systems support are in place; what we're missing is the marketing mind to make sense of it and continuously improve the numbers.

Why This Role Is DifferentYou Own the Whole Picture

Website, Google Business Profile, Local Services Ads, paid media, phone calls, walk-ins—across multiple locations. All of it is yours to measure, analyze, and improve.

You Get the Keys, Not a Backlog

You'll have the data access, reporting tools, and technical support needed to build the dashboards and attribution systems you believe should exist. No fighting for resources. No waiting in line.

Your Work Is Highly Visible

You'll become the person who can finally answer the question:

"What's our marketing actually driving?"

Leadership will rely on your insights to make strategic business decisions.

Real Budget. Real Influence.

You'll help determine where marketing dollars are invested and see the direct impact your decisions have on business growth.

Primary Responsibilities

As our Performance Marketing Specialist, you will:

• Design how we measure marketing performance from first touch through closed revenue.
• Define lead-source taxonomy, conversion events, and attribution models.
• Solve the offline attribution challenge by implementing call tracking and offline conversion tracking that connects phone calls and walk-in customers back to their marketing source.
• Manage and optimize:
• Google Ads
• Local Services Ads (LSA)
• Google Business Profiles
• Paid Social campaigns
• Continuously lower Cost Per Lead while improving lead quality and Return on Ad Spend (ROAS).
• Build executive dashboards that clearly communicate:
• ROAS
• Customer Acquisition Cost (CAC)
• Cost Per Lead
• Channel performance
• Location performance
• Partner closely with our creative team, using data to identify what's working so successful campaigns can be scaled.
• Provide clear recommendations that improve marketing performance across every location.

What You'll Bring

We're looking for someone who has successfully measured and optimized lead-generation marketing, particularly for local, multi-location, or service-based businesses where conversions happen through phone calls, forms, appointments, or walk-in traffic—not online shopping carts.

Required Qualifications

• Proven experience optimizing lead-generation marketing campaigns.
• Strong understanding of marketing attribution and the customer journey from lead through closed sale.
• Experience connecting marketing sources through CRM or POS systems to accurately measure ROI.
• Hands-on expertise with:
• Google Analytics 4 (GA4)
• Google Ads
• Meta Ads Manager
• Experience with call tracking platforms such as:
• CallRail
• WhatConverts
• Similar tracking software
• Ability to translate marketing objectives into technical tracking requirements.
• Strong analytical skills with the ability to communicate data clearly to both technical and non-technical audiences.

Preferred Qualifications

While not required, these skills are highly valued:

• E-commerce marketing experience and strong ROAS optimization discipline
• Multi-location Google Business Profile management
• Local Services Ads (LSA) experience
• SQL or experience working directly with marketing data

What Success Looks Like

Success in this role means building a marketing measurement system leadership trusts.

You'll confidently answer questions like:

• Which channels generate the highest-quality leads?
• Which locations are producing the strongest return?
• Where should we invest additional marketing dollars?
• What is our true customer acquisition cost?

Your work will directly influence marketing strategy, budget allocation, and business growth across our portfolio.

Our Interview Process

We don't believe in trick questions.

Instead, we'll walk you through our real marketing environment and ask one simple question:

"What would you build first, and how would you know it's working?"

We're looking for someone who thinks strategically about measurement, attribution, and optimization. If reading this job description already has you thinking about the answer, we'd love to meet you.

Why Join Accrual Equity Partners?

At Accrual Equity Partners, we invest in businesses with long-term growth potential—and we invest in the people who help make that growth possible.

If you're passionate about marketing analytics, performance optimization, and proving the value of every marketing dollar, you'll have the opportunity to make a meaningful impact while working alongside a leadership team that values data-driven decision making.

Apply today and help us build the future of performance marketing.