Mgr of Strategic Communications /Fundraising in Martinsburg, West Virginia at Shenandoah Valley Medical System Inc

Bring your talent for strategic communication and fundraising to a mission-driven organization where your work will make a meaningful difference. Shenandoah Community Health, a Federally Qualified Community Health Center, is seeking an accomplished Manager of Strategic Communication and Fundraising to elevate our brand, inspire community support, cultivate lasting partnerships, and secure resources that expand access to high-quality care.

Job Summary

The Marketing & Resource Development Manager is responsible for planning, developing, implementing, and evaluating the organization’s marketing, communications, public relations, and fundraising activities. This role leads efforts to enhance the organization’s visibility, brand, and community reputation while also supporting philanthropic fundraising, grants, and donor engagement to advance the mission and ensure long-term sustainability.

The position collaborates closely with executive leadership, program leaders, and external partners to tell the organization’s story, grow community support and awareness, and secure diversified funding.

Essential Duties and Responsibilities

Marketing, Communications & Public Relations

1. Develop, implement, and manage a comprehensive marketing, communications, and public relations strategy that:
   Enhances the organization’s image and positioning,
Supports patient growth and community engagement,Facilitates internal and external communications,Monitor engagement and respond to comments, messages and inquiries,
2. Serve as the organization’s point of contact for public, community, and media-related activities.
3. Manage and maintain the organization:
   Website and digital content,
Social and community media platforms,Printed marketing materials, brochures, and multimedia assets,Maintain and update company website with accurate program information, news, resources, services and provider profiles.Creates and publishes organization newsletters.
4. Plan, organize, and execute:
   Organizational events,
Participation in health fairs and community outreach activities,Public awareness and education campaigns.
5. Ensure messaging and communication aligns with the organization’s mission, services, and brand standards.
6. Conduct market research and analysis to inform marketing strategies and measure effectiveness.
7. Provide marketing counsel and support to leadership and department managers.
8. Implement marketing initiatives aligned with SCH Strategic Plan.

Fundraising, Grants & Development

1. Collaborate with the CEO and leadership team to support fundraising strategy, including:
   Individual giving,
Foundations and philanthropic partners,Community-based fundraising initiatives.
2. Participate in grant development activities, including:
   Identifying funding opportunities,
Assisting with grant writing and proposal development,Coordinating required reporting and impact narratives.
3. Develop donor-facing materials, including impact reports, giving campaigns, and stewardship communications.
4. Build and maintain relationships with donors, funders, community organizations, and partners.
5. Serve as main liaison between SCH and SCH Foundation, participate in SCH Foundation board meetings and assist SCH Foundation with fundraising efforts.

Administration & Performance

1. Develop and manage an approved budget for marketing and development activities.
2. Track expenses, invoices, purchase orders, and vendor contracts related to marketing and fundraising.
3. Establish metrics and reporting tools to evaluate marketing reach, campaign effectiveness, and fundraising outcomes.
4. Perform other related duties as assigned by the Chief Executive Officer.

Qualifications

• Bachelor’s degree in marketing, communications, public relations, nonprofit management, or a related field required; master’s degree preferred.
• Demonstrated experience in:
  Marketing and communications strategy,
Public relations and media engagement,Fundraising and/or grant development in a nonprofit or healthcare setting.

Work Environment

• Office-based with regular community engagement and occasional travel.
• Attend community events after hours or on weekends periodically.
• Sedentary work with periods of standing and walking.
• Evening or weekend events are crucial to this role.
• Limited remote work per SCH policy.