Director of Marketing in Buford, Georgia at Islands Management Company LLC

QUALIFICATIONS

Bachelor's degree in Marketing, Hospitality, Communications, Business, or a related field required.Seven or more years of progressively responsible marketing experience, preferably within a complex hotel, resort, destination, entertainment, hospitality, or multi-revenue property environment.Demonstrated success leading integrated marketing strategy across multiple customer segments and revenue streams.Proven experience managing internal teams, agencies, vendors, budgets, media, and complex project portfolios.Strong knowledge of hospitality demand generation, digital marketing, CRM, paid media, content, social media, SEO, website conversion, and marketing analytics.Demonstrated ability to use financial, customer, and campaign data to make strategic decisions and optimize marketing investment.Experience developing annual marketing plans and budgets and presenting strategy, results, and recommendations to senior leadership.Strong knowledge of the Metro Atlanta market and regional leisure, group, meeting, wedding, and event demand.Exceptional project management, organizational, written communication, verbal communication, negotiation, and presentation skills.Strong creative and commercial judgment with the ability to balance brand standards, guest needs, business objectives, and performance marketing.Ability to manage multiple priorities and deadlines in a fast-paced, changing environment.

PREFERRED TECHNOLOGY AND PLATFORM EXPERIENCE

Experience with GA4, Google Ads, Meta Ads Manager, LinkedIn, TikTok, CRM and email platforms such as Revinate, hotel booking and distribution systems such as SynXis, website and CMS platforms, SEO tools, and marketing reporting and analytics platforms.

LEADERSHIP COMPETENCIES

Strategic, commercially minded, data-driven, and results oriented.Decisive and accountable with sound judgment and strong prioritization skills.Creative, customer focused, and attentive to the full guest journey.Strong cross-functional collaborator, communicator, and executive presenter.Adaptable leader who develops people and builds high-performing teams.

LANGUAGE, MATHEMATICAL, AND REASONING SKILLS

Ability to read, analyze, and interpret business information, research, technical procedures, and applicable regulations; write reports, business correspondence, and procedures; and present information effectively to leaders, associates, clients, customers, partners, and the public. Ability to calculate and interpret percentages, rates, discounts, commissions, budgets, and performance metrics. Ability to solve practical problems, evaluate alternatives, and interpret instructions presented in written, oral, diagram, or schedule form.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

The physical demands and work environment described here are representative of those an employee may encounter while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The position requires regular communication and may require standing, walking, and sitting for extended periods, along with occasional outdoor work and participation in property events, inspections, and meetings. The employee may occasionally be required to lift or move materials up to 50 pounds. The noise level is usually moderate, and occasional exposure to outside weather conditions and moving mechanical parts may occur.

POSITION EXPECTATIONS

This leadership position carries broad responsibility for the resort's marketing direction and commercial performance. Success requires the ability to move between high-level strategy and detailed execution, influence leaders across departments, manage competing priorities, and demonstrate a clear connection between marketing investment, customer demand, and profitable revenue growth.