Regional Marketing Director in Lansing, Michigan at Parallel Management Group

Summary / Objective: The Marketing Director is responsible for lead management, tours, and admission paperwork.

Job Responsibilities (Essential Functions):

· Give a positive and informative first impression to all prospective residents and their families.

· Write appropriate letters and notes required as follow-up to inquiries.

· Maintain and utilize Yardi for follow-up with leads.

· Organize and facilitate all move-in activities while working collaboratively with the Executive Director and Resident Care Manager

to coordinate smooth and timely resident move-ins. These duties including but are not limited to the tracking of inquiries,

conducting initial tour of communities, arranging for move-ins, conducting assessments within 24 hours or less when indicated,

and working with the Executive Director and Resident Care Manager to coordinate move in activities, etc.

· Utilize Yardi to maintain accurate and timely detailed information in regard to number of inquiries, inquiries to move-in ratios,

move-in reasons, move-out reasons, diagnosis, age, location prior to move-in, closest family member location, and other data as

requested.

· Utilize Yardi to track and maintain waiting list and future interest list as well as track and organize vacancies ensuring a quick and

efficient move in process.

· Conduct individual and group tours of the Community as requested.

· Plan, coordinate, and execute external business development activities including events, outreach and referral source

relationships

· Maintain communication specifically with community personnel and Management.

· Responsible for ensuring excellent customer service to internal and external customers.

· Perform job duties for residents and with team members in a courteous and professional manner.

· Taking initiative to ensure resident safety and satisfaction is a priority.

· Meet and greet visitors in a friendly, helpful manner (Visitors include anyone who visits the community; specifically, current

residents’ families and friends, prospective residents and their families, referral sources, vendors and regulators).

· Answer phones appropriately, according to company and community standards.

· Communicate professionally and cooperate with supervisor and all community personnel.

· Monitor and evaluate customer satisfaction. Share the results with the Executive Director and Director of Operations. Work as a

part of the team to develop appropriate action plans to continually improve satisfaction levels.

· Ensure compliance and understanding of all regulations regarding residents’ rights.

· Attend training sessions as directed by supervisor.

· Follow & communicate company policies and procedures.

· The job description provides a framework for the job; other duties may be assigned as necessary.

Qualifications:

· Associate’s degree in related field preferred

· High school diploma or GED required

· Experience with senior living preferred

· Experience in sales required

· Moderate computer knowledge

· Ability to multitask

· Must be able to effectively communicate and document in English

· Must be able to verify eligibility to work in the United States

· Must pass a criminal background check

· Must have a current TB test and Physical (if required by the position)

Working Conditions / Physical Demands:

· Must be able to work some weekends as needed

· Must be able to lift 50 pounds and support 100 pounds

· Kneel, crouch and bend frequently

· Must be able to stand for entire shift

· Must have the ability to travel to referral source sites and events