Director / VP of Demand Generation in Denver, Colorado at Todyl, Inc.

About Todyl

Todyl is a Series B cybersecurity company that sells through managed service providers (MSPs) and value-added resellers (VARs). Our AI-powered unified cybersecurity and assurance platform helps MSPs, IT, and security professionals defend against modern, advanced threats, quantify and manage risk, and demonstrate the security program that regulators, boards, third parties, and insurers increasingly demand. Todyl's cloud-first platform integrates SASE, endpoint security, SIEM, MXDR, SOAR, email security, and GRC into a single platform, enabling continuous prevention, detection, response, and validation of security outcomes across the entire environment.

We are a growth-stage team. Marketing is small, senior, and AI-native: we build with automation and AI agents first.

What you'll own

Demand strategy and pipeline performance

• Build and execute a demand generation strategy that drives new MSP and VAR partner acquisition, aligned with company revenue goals and priority partner segments (ICP).

• Own marketing-sourced qualified pipeline targets, demand forecasts, budget allocation, and marketing channels performance.

• Own marketing funnel forecast: Leads>MQAs>SQAs>.

• Align with Sales on targets, partner qualification criteria, handoffs and delivery expectations.

• Establish reporting that connects marketing investment and activity to new partner opportunities and pipeline outcomes.

Digital marketing and website

• Own Todyl Website presence globally.

• Lead paid media and SEO strategy to reach MSP owners, technical leaders and channel decision-makers, and turn their interest into qualified demand.

• Own the website as a growth channel, including updates, landing pages, conversion paths, forms and lead flows for demo, pricing and partner inquiries.

• Continuously improve conversion through testing, audience insights and performance analysis.

• Ensure every lead captured through the website reaches the right follow-up motion.

Integrated campaigns and third-party demand programs

• Set campaign strategy and lead execution across channels, working with Product Marketing, content, creative and Sales.

• Own third-party media, channel publications, content syndication and other external demand programs, from audience selection and vendor management through lead capture and follow-up.

• Coordinate campaign calendars, assets, launch readiness and Sales activation.

• Evaluate programs on partner fit, lead quality, pipeline contribution and efficiency.

Webinars and demo programs

• Own webinar and demo program strategy, planning, promotion and execution.

• Build programs that show MSPs how Todyl simplifies their security operations, strengthens their service offering and creates opportunities for Sales engagement.

• Establish clear follow-up paths and measure performance from registration through qualified pipeline.

Lifecycle management, HubSpot and account-based marketing

• Lead email and nurture programs that move prospective partners and engaged accounts toward qualification.

• Own segmentation, marketing automation and campaign workflows in HubSpot, using AI and automation to scale personalization and output.

• Define and improve lead and account prioritization model, based on the Intent signals and scoring, partner fit, account prioritization, and routing in partnership with RevOps and Sales.

• Build an account-based marketing strategy for priority partner segments, such as emerging MSPs, established MSPs and VARs, with coordinated targeting, engagement and Sales follow-up.

Sales and RevOps partnership

• Own the day-to-day relationship between demand generation and Sales.

• Establish a regular operating cadence for planning, pipeline reviews, feedback and issue resolution.

• Work closely with RevOps on funnel definitions, attribution, data quality and performance reporting.

• Identify breakdowns in conversion or follow-up and drive shared action to resolve them.

What you bring

• 10+ years in B2B SaaS marketing, with at least 4 years leading demand generation at a growth-stage company.

• A track record of building partner or channel acquisition programs. Experience marketing to MSPs, MSSPs or VARs is strongly preferred.

• Ownership of a pipeline number, and the ability to show how your programs moved it.

• Strong command of funnel math, attribution and lifecycle stages.

• Hands-on skill with marketing automation and CRM platforms, using them to gain insight into lifecycle stages, current pipeline and reporting.

• Real use of AI and automation workflows in your day-to-day work, plus experience setting them up for your team and coaching others to use them.

• AI-native operator: experience designing and running marketing workflows with AI agents, from research and content to campaign execution and lead routing.

• A builder's mindset: comfortable doing the work yourself while hiring and developing a small team.

Logistics

• Reports to: Chief Marketing Officer

• Team: Digital, campaigns, demand gen managers plus agency partners

• Location: hybrid, Denver, Atlanta or Boston

• Compensation: $185,000k-$250,000

• Travel: Up to 10 %, mainly for partner events and team offsites.