Reporting to: Chief Marketing Officer
Location: United States/Remote, <10% travel
Deadline: Applications will be considered on a rolling basis; Target start early 2026
Term: Full-Time, Exempt, requires U.S. work authorization
Compensation: $230,000-$250,000 annually

About WorkMoney, Inc.
At WorkMoney.org, we are dedicated to enhancing the financial well-being of hardworking Americans. Founded on the belief that everyone deserves a fair shot at the American dream, we provide our members with the tools, resources, and support they need to navigate their financial journeys with confidence.

We don't stop at individual support. At WorkMoney, we believe in systemic change and actively advocate for policies that promote economic fairness and opportunity. By amplifying the voices of our members and engaging policymakers, we strive to create a more just and equitable economic landscape.

We believe that financial stability should be accessible for everyone — and we're here to make that a reality. By offering practical tools, fostering a supportive community, and championing policy changes, we empower our members to take control of their finances and build a more secure future.

Join us at WorkMoney, Inc. and become part of an organization dedicated to making sure all Americans can afford to live a good life.

The Role
The Senior Vice President, Strategic Communications and Content Strategy will develop, implement, and integrate WorkMoney’s communications, digital content strategy, and earned media initiatives. This senior leader will set the overarching vision for how WorkMoney communicates with its members, the media, and external stakeholders, ensuring consistency, impact, and alignment with the organization’s strategic goals. The SVP will also build and manage a high-performing team and serve as a senior advisor on brand strategy and strategic communications to the Chief Marketing Officer and the executive team.

Primary Responsibilities

• Strategic Leadership & Vision: Bring WorkMoney’s mission to life through powerful storytelling and campaigns across all channels that inspire people to believe that financial stability should be accessible for everyone and to join us in fighting for a more just and equitable economic landscape. Design, champion, and execute a fully integrated communications and content strategy that advances WorkMoney’s mission, drives member trust and engagement, and elevates the organization's public profile.
• Digital Content Strategy Oversight: Direct the development and execution of the digital content strategy across channels (website, blog, social media), ensuring content is compelling, relevant, on-brand, and optimized for SEO, user experience, and conversion funnels.
• Integrated Campaigns: Lead integrated campaigns that leverage our earned and owned channels to support WorkMoney’s goals. Work closely with the engagement team and media team to ensure a cross-functional approach that leverages all of the tools in our toolbox and prioritizes outcomes based on our organizational needs and the crowded landscape.
• Communications & Earned Media Ownership: Lead and drive the proactive and reactive communications functions, managing external communications partners, consultants, and internal stakeholders. Serve as a key organizational advisor on high-stakes public relations and earned media opportunities.
• Brand Communications: Develop clear, consistent, and relevant brand communications guidance for our team across WorkMoney to define, articulate, and distinguish our brand, our tools, and programs for each of our priority audiences as informed by our research and insights. Monitor and support strict adherence to brand and message guidance across the organization.
• Team Leadership & Development: Lead, mentor, and develop a high performing team responsible for content campaigns and communications. Establish clear goals and performance expectations to foster a culture of excellence and accountability. Conduct regular performance reviews and provide coaching and mentorship.
• Executive Advising: Serve as a senior strategic advisor to the executive team on brand positioning, high-level messaging, crisis communications, and the strategic use of social media and other public-facing platforms.
• Cross-Functional Alignment: Collaborate with the Growth, Creative, and Product teams to ensure the communications and content strategy seamlessly integrates with marketing campaigns, product launches, and organizational priorities.
• Performance and Reporting: Establish and monitor comprehensive performance metrics across all content and communications initiatives, translating data into actionable insights for continuous strategic improvement and executive reporting.
• Organizational Systems: Design and refine the processes, structures, and workflows for the Communications and Content team to ensure effective, scalable, and sustainable execution.
• Budget Management: Oversee the department budget for communications, content creation, agencies, and consultants.
• Internal Communications: Advise on key internal communications to ensure organizational alignment on mission and strategy.

Essential Qualifications
WorkMoney's Senior Vice President, Strategic Communications and Content Strategy is an executive leader responsible for the long-range strategy, design, and performance of WorkMoney’s communications, digital content strategy, and earned media initiatives. The SVP will operate with broad organizational influence, navigating complexity to secure executive-level alignment and driving high-stakes, multi-stream initiatives. This role requires deep expertise in both strategic communications and digital content, an ability to translate market and sector insights into scalable solutions, and a proven track record of developing senior-level teams.

• Mission & Values Alignment: You are inspired by WorkMoney’s mission to improve the financial well-being of hardworking Americans and bring empathy, rigor, and determination to achieving measurable impact.
• Strategic Communications Expertise and VIsion: You bring demonstrated experience and expertise leading visionary strategic communications and messaging, media relations, branding and marketing, and digital content strategy to the role.
• Leadership Excellence: You are a talented collaborator, problem solver, and results-oriented leader who thrives in a fast-paced culture. You develop high-functioning teams and build a positive culture in your management of staff and consultants.
• Operational Excellence: You design and implement organization-wide systems for communications and content using deep insight into member needs and drive continuous improvement to enhance outcomes and impact.
• Exceptional Communications: You demonstrate exceptional written and verbal communications and presentation skills and communicate effectively with all internal and external stakeholders and audiences.

Preferred Qualifications

• 10+ years of professional experience, including experience in a senior communications, digital campaigns, or content strategy leadership role
• Background in mission-driven, entrepreneurial, or multi-entity organizations

Benefits
At WorkMoney, Inc., we’re proud to offer a robust benefits package designed to support your overall well-being and professional growth. In addition to competitive salaries, we invest in your success and create a work environment that’s as dynamic and rewarding as the work we do!

We fully cover premiums for medical, dental, and vision insurance; our retirement plan includes up to a 6% employer match for 401K contributions; and we contribute toward student debt repayment. You’ll enjoy five weeks of paid vacation each year, alongside generous paid family and medical leave. To further enhance your work experience, we offer stipends for remote work expenses, professional development, health & wellness, and cell/internet data usage.

Why Join Our Team?
In our vibrant and ever-evolving work environment, we embrace change and pivot quickly when necessary. Our team is deeply mission-driven, combining hard work with ingenuity and a fearless approach to overcoming complex challenges. Teamwork is integral to our culture — we readily jump in to support each other, celebrate achievements, and learn from our experiences.

At the heart of it all, we are passionate about the innovative projects we undertake, collaborating with exceptional people, and having a great time along the way.

WorkMoney, Inc. believes that embracing diversity enriches our workplace and enhances our ability to achieve our mission and serve our members. We are an equal opportunity employer and welcome applications from all qualified individuals, regardless of age, race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, or veteran status.

We are committed to maintaining an inclusive and accessible environment and provide reasonable accommodations for individuals with disabilities throughout the recruitment and employment process. For accommodations or assistance during the application or interview process, please contact careers@workmoney.org.