This position in the Office of Marketing, C ommunications and Engagement develops and executes publicity programs with specialization in marketing account management, public relations, social media and web management. This individual will work with assigned SIU Medicine departments to facilitate communications needs, identify creative marketing opportunities, write and fully execute content development tactics.

*This position is ON SITE only*

50%
Manages communications, marketing plans and promotional programs for SIU Medicine department accounts.
Incumbent:

• (a) researches and gathers information about the academic and clinical aspects, programs, policies, events or external outreach affecting operations;
• (b) drafts, edits and verifies content for academic, clinical, or research communications;
• (c) assists department administration in the development of internal department communications materials, presentations;
• (d) manages promotions of public education, outreach and special events;
• (e) serves as the lead marketing budget and campaign planner for the department.

20%
Develops digital and social media content and strategies to improve the online presence of assigned departments.
Incumbent:

• (a) manages and monitors online presence and develops content and managing social media strategies including geo-targeted and paid campaigns;
• (b) creates and administers content for various campaigns across multiple social media platforms;
• (c) measures and tracks social media growth, campaigns and advertisements and recommends changes in strategy.

20%
Serves as the primary web content editor for all department web pages and content on siumed.edu, siumed.org, and thehive.siumed.edu. This includes writing and editing content in addition to basic layout through content management systems.

10%
Plans and coordinates media relations activities and determines proper message and audiencefor assigned department. Incumbent serves as liaison between academic and clinical department and outside media and partners.
CREDENTIALS TO BE VERIFIED BY PLACEMENT OFFICER

1. Bachelor's degree in English, communications, journalism, radio/television broadcasting, web/digital media, public relations, marketing, business, research or a related field.
2. Three (3) years (36 months) of professional work experience in public relations, journalism, social media, communications, marketing, newspaper reporting, radio/television broadcasting, or science news or research publications.

Note: Master’s Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.

1. Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
2. Knowledge of recruitment practices.
3. Knowledge of social media analytics, social media publishing tools, web analytics, and tracking technologies.
4. Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
5. Knowledge of media production, including social media platforms and efficiency of use, communication, and dissemination techniques and methods.
6. Knowledge of Microsoft Office, presentation software, spreadsheet software, video creation and editing software, web page creation and editing software, and analytical or scientific software.
7. Knowledge of administrative and clerical procedures and systems.
8. Skill in producing live social media coverage.
9. Skill in verbal and written communication.
10. Skill in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
11. Skill in time management, organizing work assignments, and responding quickly and effectively to challenges.
12. Ability to develop and execute marketing, and strategic communications plans to effect outcomes.

Condition of Employment
Pursuant to the State Universities Civil Service System, an out-of-state resident who is hired into this position must establish Illinois residency within 180 calendar days of their start date.