About Us
At Félix, we're building the financial ecosystem for Latin immigrants in the U.S., starting with a revolution in remittances. Our core product is an AI-powered chatbot built on WhatsApp, allowing our users to send money home as easily as sending a text message. We leverage cutting-edge technology like AI, blockchain, and stablecoins to make cross-border payments faster, more affordable, and more accessible than ever before.
We are a hyper-growth Series B company, backed by over $100 million in funding from top-tier global investors, including QED, Castle Island, Switch Ventures, HTwenty, Monashees, and General Catalyst Customer Value Fund. This isn't just about the numbers; it's a testament to the trust our investors have in our vision and our team. Additionally, Félix was selected as an “Endeavour Entrepreneur” and was a recipient of the CrossTech Fintech Startups Award. We are a group of extremely talented and dedicated high-performers, united by our shared obsession with a single goal: empowering our customers. We are all owners of Félix, driven by a bias for action and a true experimentation spirit to get shit done with urgency and focus.
Joining Félix means you will be part of a team building a legacy, a company that will outlive us all. This is a rare opportunity to apply your skills to a deeply meaningful mission—serving a community that has been underserved for too long. We are a team that is fiercely loyal to each other, where radical transparency and constructive feedback are how we grow and push for excellence. We are bold, we care less about what others are doing, and more about creating sustainable value and a product that truly makes our users' lives better. We are building the future, today.

About the role
The CRM Manager will play a critical role in driving customer engagement and retention through strategic design, implementation, and optimization of automated marketing campaigns. Leveraging Customer.io, the Specialist will create tailored campaign flows for diverse user types within our remittance platform while focusing on rigorous performance analysis and innovative experimentation to enhance campaign effectiveness.
At the Growth function level, own the measurement and accountability of retention impact driven by CRM initiatives. This includes designing and maintaining controlled analyses to quantify incremental retention lift by comparing retention performance between cohorts exposed to CRM actions and equivalent control groups that do not receive such interventions. The role is responsible for defining methodologies, ensuring statistical rigor, and clearly reporting incremental impact, while excluding non-CRM structural or product driven retention effects from Growth ownership.

What You’ll Do

• Campaign Strategy and Development:
  • Develop and implement automated marketing campaigns aimed at enhancing customer engagement and retention.
  • Collaborate with the growth and data teams to align campaign objectives with overall business goals.
• Automation Execution:
  • Utilize Customer.io and other relevant marketing automation tools to build and execute campaigns.
  • Monitor and optimize automation processes within Customer.io to ensure smooth operation and effectiveness.
• Data Analysis and Reporting:
  • Analyze campaign performance metrics to assess effectiveness and identify areas for improvement.
  • Prepare reports on campaign results, using insights to refine future strategies.
• User Engagement and Segmentation:
  • Work closely with the analytics team to understand user types and behaviors, tailoring campaigns accordingly.
  • Implement A/B testing for campaign elements to optimize engagement and conversion rates.
• Cross-Functional Collaboration:
  • Collaborate with product, sales, and customer service teams to ensure cohesive messaging and customer experience.
  • Facilitate training sessions for stakeholders on CRM tools, especially Customer.io, and campaign best practices.

Requirements

• Proven experience with CRM platforms, preferably Customer.io, and marketing automation tools.
• Strong analytical skills with experience in interpreting campaign metrics and data.
• Familiarity with customer segmentation, engagement strategies, and retention tactics.
• Advanced English level
• These are the applicable requisites, although equivalent competencies in any of the above will also be considered.

Nice to have

• Experience with Talon One or similar platforms.
• Have experience in remittances or financial services.

What We Offer

• Competitive salary
• Initial stock options grant
• Annual performance bonus
• Health, dental, and vision plans
• Remote work environment, although we have offices in Miami and México City and would love to work in hybrid model if you are up to it.
• Continuous learning opportunities
• Unlimited PTO
• Paid parental leave
• Empowering opportunities for growth in a dynamic entrepreneurial environment

Equal Opportunity Employer
At Félix, we are committed to providing equal employment opportunities to all qualified employees and applicants without regard to race, religion, nationality, sex, sexual orientation, gender identity, age, or disability. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, training, compensation, benefits, and termination.
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