Marketing Specialist I in Moon, Pennsylvania at Calgon Carbon Corporation

Calgon Carbon | A Kuraray Company currently has an opportunity where you can be a part of our growing team as we provide our customers with outstanding products that make the air we breathe and the water we use safe for generations to come.

Position: Marketing Specialist I
Location: Headquarters – Moon Township, PA

Excellent Benefits: Medical, dental, prescription & vision, HSA & retirement savings (401k) – Generous Company Match!
Perks: Incentives/bonus plans, competitive pay, dress for your day, hybrid schedules, paid time off (vacation starting at 3 weeks), tuition reimbursement, wellness programs, fun events, learning & development opportunities.

Hours of work: Mondays - Fridays, 9:00 AM - 5:00 PM, 40 Hrs/Wk

The Marketing Specialist I will support content development, campaign coordination, digital marketing, and reporting activities. The Marketing Specialist I supports the business line with marketing collateral and research, competitive tracking, marketing metrics, and reporting on plans and advertising activities. The Marketing Specialist I develops and updates marketing materials, supports online posting and distribution, and helps communicate product and service value.

The Marketing Specialist I also supports lead generation, conferences, advertising, email campaigns, analytics, and vendor coordination.

Duties and Responsibilities (not limited to)

• Support the planning, execution, tracking, and reporting of marketing campaigns that build product awareness, reinforce key messaging, and generate leads for the Drinking Water Solutions business line
• Assist with marketing activities that engage customers, including webinars, blogs, conferences, social media posts, email campaigns, and videos
• Coordinate outside vendors regarding marketing collateral and other assigned marketing projects
• Conduct market research to help identify trends, customer needs, and competitive activity
• Help track and share relevant regulatory updates with the team
• Work with sales, product management, engineering, R&D, field services, communications, and other teams to help turn product information, service details, and data into clear marketing materials and sales tools such as presentations, data sheets, FAQs, brochures, one-pagers, guides, and advertisements
• Create, edit, and update marketing content and technical support materials, including case studies, tech notes, and other collateral, to clearly explain product features and benefits
• Monitor marketing activity results and help organize data for future campaign improvements
• Prepare internal updates and reports on marketing projects, results, and market information
  

Qualifications

• A Bachelor's degree (B.A. or B.S.), or equivalent from four-year college or university is required
• 0-2 years marketing (e.g., Marketing Strategy, Marketing Collateral and Content), communications, or technical sales experience with a chemical/environmental B2B company is required
• Familiarity with commonly used software for marketing and overall purposes: MS Office (including Excel, Word, Office, SharePoint, Teams, OneDrive, etc.), Constant Contact, Salesforce/CRM, On24, Asana, Brandfolder/DAM, Google Analytics, etc. is preferred
• Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva, etc.) is preferred
• Knowledge of SEO best practices and digital marketing trends is preferred
• Strong organizational and communication skills is preferred

More about Calgon Carbon, A Kuraray Company

We are a company of scientific innovators with over 205 patents. For over 75 years, we’ve been innovating solutions to the world’s emerging challenges. Since creating the first activated carbon products from bituminous coal in the 1940s, Calgon Carbon has been a pioneer in developing advanced products, systems and services for air and water purification. Calgon Carbon’s product portfolio now encompasses more than 700 direct market applications.

Headquartered in Pittsburgh, Pennsylvania, Calgon Carbon employs approximately 1,350 people and operates 20 manufacturing, reactivation, innovation and equipment fabrication facilities in the U.S., Asia, and in Europe, where Calgon Carbon is known as Chemviron.

Calgon Carbon was acquired by Kuraray in March of 2018. With complementary products and services, the combined organization will continue to focus on providing the highest quality and most innovative activated carbon and filtration media products, equipment, and services to meet customer needs anywhere in the world.

Calgon Carbon is an Equal Opportunity Employer, including disabled/veteran