Brand Marketing Manager in Irvine, California at Crossing Inc

About Crossing Inc

Crossing is a fast-growing e-commerce, retail, and collectibles company serving passionate communities across trading cards, gaming, anime, and pop culture. Through our retail stores, live commerce channels, events, and online platforms, we're building one of the most exciting destinations for collectors and enthusiasts.

About the role
As we continue to grow, we're looking for a creative, hands-on Brand Marketing Manager to help shape and elevate the Crossing brand. This role will lead brand marketing initiatives across social media, content, events, partnerships, and customer experiences while helping build a consistent and engaging brand presence across every customer touchpoint.

If you're passionate about storytelling, community building, and creating memorable brand experiences, we'd love to meet you!

What you'll do

• Develop and execute brand marketing initiatives that strengthen Crossing's brand awareness and customer engagement.
• Maintain consistent brand messaging, voice, and visual identity across all customer touchpoints.
• Partner with leadership to support new product launches, retail initiatives, partnerships, and company priorities.
• Ensure marketing efforts align with business goals and enhance the overall customer experience.

• Own the social media content strategy across key platforms.
• Manage content calendars and oversee internal content creators, photographers and creative partners.
• Collaborate with livestream and retail teams to develop engaging content that highlights products, events, and community stories.
• Monitor social media performance and recommend improvements based on engagement and analytics.

• Lead marketing efforts for conventions, retail activations, product launches, community events, and special experiences.
• Help create memorable customer experiences that strengthen community engagement and brand loyalty.
• Coordinate event marketing assets, promotional campaigns, and post-event performance reporting.

• Support marketing initiatives related to strategic partnerships, influencers, licensing partners, and collaborations.
• Work closely with internal teams and external partners to ensure brand consistency across campaigns.
• Oversee relationships with external PR and marketing partners to ensure brand messaging is aligned.

Qualifications

• 5-8 years of experience in brand marketing, consumer marketing, marketing communications, or a related field.
• Experience managing social media strategy and content marketing for a consumer-facing brand.
• Experience planning and executing integrated marketing campaigns across digital and in-person channels.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Excellent written and verbal communication skills.
• Comfortable working in a fast-paced, entrepreneurial environment where priorities can evolve quickly.