Trade Marketing & Project Manager in Irvine, California at HYH America

About HYH America

HYH America Inc. is a U.S.-based subsidiary of hy Co., Ltd., a South Korean leader in fermented dairy, functional beverages, and health-focused nutrition with over 50 years of innovation. Building on hy's legacy of pioneering wellness solutions for millions of households, HYH America represents the company's strategic expansion into the United States market.

More than a product-driven business, HYH America is a purpose-led venture committed to shaping everyday lifestyles. Our mission is to inspire Healthier Habits and Happier Cultures, bringing together thoughtfully crafted wellness products, community, and cultural experiences to create a more balanced and joyful way of living. Through health innovation, authentic collaborations, and culturally relevant engagement, HYH America is redefining how wellness is experienced across America and beyond.

JOB OVERVIEW

The Trade Marketing & Project Manager is responsible for developing and executing customer- and channel-specific trade marketing programs while managing cross-functional commercial projects from planning through completion.

This role serves as a key liaison between Sales, Marketing, Product Management, E-Commerce, Commercial Operations, Finance, SCM, and external partners to ensure retailer programs, product launches, promotions, and sales initiatives are clearly scoped, coordinated, and delivered on time.

The ideal candidate combines strong CPG trade marketing experience with project-management discipline, financial awareness, and the ability to manage multiple stakeholders, timelines, approvals, budgets, and deliverables simultaneously. This position will report to the EVP of Sales.

This is a fulltime, exempt position, fully on-site based at our Irvine, CA office.

ROLES AND RESPONSIBILITIES

Trade Marketing & Customer Programs

• Develop and execute ARIH's trade marketing strategy across noodles, beverages, and other product portfolios.
• Develop customer- and channel-specific marketing plans that support distribution, trial, velocity, and profitable growth.
• Build and manage retailer promotional calendars in partnership with Sales.
• Plan and execute temporary price reductions, scan backs, displays, sampling, demos, retailer media, digital promotions, and in-store activations.
• Develop marketing support plans for new retailers, new SKUs, and major product initiatives.
• Coordinate retailer-specific creative assets, point-of-sale materials, displays, promotional content, and merchandising programs.
• Partner with Sales leadership to determine appropriate trade marketing investment by customer, channel, market, and product.
• Manage trade marketing budgets and track spending against approved plans.
• Monitor promotional performance and evaluate ROI and overall program effectiveness.
• Partner with Regional Sales Managers to identify local and regional marketing opportunities.
• Support promotional programs with distributors, brokers, and retail partners, including UNFI and KeHE where applicable.

Project Management & Execution

• Manage trade marketing, sales, and commercial projects from initial request through final delivery.
• Define project scope, objectives, deliverables, owners, milestones, dependencies, timelines, and approval requirements.
• Translate business requests into clear project briefs and actionable workstreams.
• Develop and maintain detailed project timelines and ensure key deliverables remain on schedule.
• Coordinate projects across Sales, Marketing, Product, Creative, E-Commerce, Operations, Finance, SCM, agencies, vendors, and other stakeholders.
• Lead project kickoffs, status meetings, follow-ups, and milestone reviews as needed.
• Track project risks, delays, dependencies, outstanding approvals, and required decisions.
• Proactively escalate timeline risks, resource constraints, or conflicting priorities.
• Ensure stakeholders have clear visibility into project status, responsibilities, deadlines, and next steps.
• Manage multiple concurrent projects while maintaining organization and execution quality.

Workflow & Process Management

• Establish standardized project intake, briefing, and approval processes.
• Review incoming project requests for completeness, business objectives, deliverables, timelines, and resource requirements.
• Maintain project-management systems, project records, task assignments, deadlines, and documentation.
• Develop repeatable workflows for common trade marketing and sales initiatives.
• Improve approval processes to reduce unnecessary delays and revision cycles.
• Track workload, competing priorities, and project dependencies across teams.
• Provide regular and accurate project status reporting to Sales leadership and key stakeholders.
• Maintain clear records of approvals, scope changes, decisions, and final deliverables.

Retail & Product Launch Execution

• Develop 30-, 60-, and 90-day marketing support plans for new retail and product launches.
• Coordinate sampling, promotions, displays, retailer media, digital support, merchandising, and other launch activities.
• Ensure launch activities are aligned with product availability, distribution, shelf placement, and customer requirements.
• Coordinate execution with merchandising teams, brokers, distributors, agencies, vendors, and field partners.
• Review execution reporting, photos, compliance information, and performance results.
• Ensure retailer commitments and promotional deliverables are completed on schedule.

Stakeholder & Partner Management

• Serve as a primary coordination point between Sales and Marketing for trade and commercial initiatives.
• Coordinate closely with Product, E-Commerce, Commercial Operations, Finance, SCM, brokers, distributors, agencies, and vendors.
• Clarify stakeholder responsibilities, deadlines, approvals, and expectations.
• Consolidate stakeholder feedback to reduce conflicting direction and unnecessary revision cycles.
• Manage agency and vendor timelines, deliverables, and execution requirements.
• Ensure project changes, risks, and decisions are communicated clearly across teams.

QUALIFICATIONS

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred. siness, Marketing, Product Management, or a related field preferred.

Experience

• 5+ years of experience in trade marketing, customer/shopper marketing, commercial project management, CPG sales, or a related role.
• Food, beverage, grocery, or other CPG experience strongly preferred.
• Experience executing retailer-specific marketing, promotional, or launch programs.

Core Capabilities

• Strong project management and cross-functional coordination skills.
• Knowledge of trade promotions, retailer media, merchandising, and shopper marketing.
• Strong analytical, organizational, communication, and budget-management skills.
• Proficiency in Excel, PowerPoint, and project-management tools.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.

PHYSICAL DEMANDS & WORK ENVIRONMENT

• Must be able to remain in a stationary position and operate office equipment for a prolonged period.
• Must be able to work in a schedule that commensurate with business operation, including work during weekends, holidays and/or times outside of normal business hours.
• Must be able to travel as business needs (up to 20% travel)
• Must be able to handle multiple deadlines, shifting priorities, and time-sensitive issues.
• Requires strong attention to detail, professionalism, and effective collaboration with internal teams and external partners.

Equal Opportunity Statement

HYH America is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.