Marketing Brand Partnership Specialist in Bowling Green, Kentucky at Inked Brands Inc

Inked Brands is a fast-growing, technology-driven company built around one simple idea: turning passion into product. We partner with creators, entrepreneurs, and innovators to bring their brands to life through full-service e-commerce, design, production, and fulfillment.

With an expansion underway and a brand-new headquarters on the horizon, we’re doubling our space, growing our team, and continuing to push the limits of what’s possible in creator commerce, wholesale distributing, and mass retail partnerships. Our culture is collaborative, hands-on, and focused on innovation - blending creativity, data, and technology to make real impact.

At Inked, every role matters. Whether you’re coding, designing, accounting, or strategizing, you’ll have the opportunity to own your work, learn from industry experts, and help shape the future of digital commerce.

Reports To: Marketing Director

Department: Digital Marketing

Classification: Full-Time

WHAT YOU’LL DO

• Own the day-to-day management of affiliate and creator programs across brand portfolio for Ecommerce, Amazon, and TikTok Shop
• Recruit, onboard, and activate new affiliates that align with each brand's target audience and positioning.
• Develop outreach strategies to grow the affiliate pipeline across creators, influencers, niche communities, and other relevant partners.
• Build and maintain strong relationships with high-performing affiliates.
• Monitor affiliate activity and proactively re-engage inactive or underperforming partners.
• Coordinate affiliate onboarding, product education, promotional calendars, commission structures, discount codes, and campaign opportunities.
• Manage tiered rewards, bonuses, sales incentives, exclusive perks, and other programs that encourage increased performance.
• Ensure affiliates have the assets, product information, creative direction, and promotional support needed to successfully represent each brand.
• Identify complementary brands and partnerships for lead gen giveaways, UGC content, product collaborations, cross-promotions, events, and other strategic opportunities.
• Evaluate performance and make recommendations regarding renewals, expanded partnerships, paid campaigns, or affiliate opportunities

KEY PERFORMANCE INDICATORS (KPIs)

• Growing the affiliate and partnership pipeline.
• Increasing the number of partners actively promoting Inked Brands.
• Re-engaging inactive or underutilized partners.
• Building stronger relationships with high-performing affiliates and creators.
• Generate consistent affiliate and partnership opportunities around key campaigns.
• Driving measurable sales, traffic, content, and brand awareness through partnerships.
• Managing gifting and partnership investments thoughtfully.
• Using performance data to improve future recruitment, incentives, gifting, and campaign strategies.
• Bringing proactive ideas and new partnership opportunities to the marketing team.

QUALIFICATIONS

• 2+ years of experience in affiliate marketing, influencer marketing, partnerships, business development, or related marketing role.
• Experience managing affiliate or creator relationships and campaigns.
• Strong written and verbal communication skills with the ability to build authentic professional relationships.
• Highly organized with strong project management and follow-through skills.
• Comfortable managing multiple brands, campaigns, timelines, and partner relationships simultaneously.
• Analytical mindset with the ability to interpret performance data and make strategic recommendations.
• Experience with affiliate platforms, influencer platforms, ecommerce platforms, and marketing analytics tools preferred.
• Strong understanding of ecommerce marketing, social media, creator marketing, and digital customer acquisition.
• Self-starter who is proactive in identifying opportunities and bringing new ideas to the team.