Head of Paid Growth & Acquisition in at Call On Doc

We are seeking a highly analytical, commercially minded, and execution-oriented Head of Paid Growth & Acquisition to lead and scale patient acquisition, paid growth strategy, and performance marketing across the company’s core healthcare programs.

This is NOT a traditional PPC manager role.

This role sits at the intersection of:

• performance marketing

• unit economics

• subscription growth

• cohort analysis

• healthcare consumer behavior

• strategic capital allocation

• growth experimentation

• acquisition scalability

You will own the acquisition engine responsible for driving profitable, scalable growth across multiple healthcare service lines and recurring revenue programs.

You will work directly with the CEO and leadership team to help shape the future growth infrastructure of the company.

This role is ideal for someone who:

• thinks like an operator, not just a marketer

• understands acquisition economics deeply

• thrives in high-growth environments

• can connect paid acquisition to downstream business outcomes

• understands that profitable growth matters more than vanity metrics

• Develop and execute paid acquisition strategy across Google, Meta, YouTube, TikTok, affiliate, and emerging channels

• Allocate acquisition budgets across service lines based on contribution margin, retention potential, payback periods, and strategic growth priorities

• Identify scalable growth opportunities across episodic and longitudinal healthcare programs

• Build scalable paid growth infrastructure capable of supporting national expansion

• Drive acquisition decisions using:

  • CAC:LTV analysis

  • cohort retention

  • contribution margin

  • payback periods

  • refund and approval rates

  • subscription conversion rates

  • traffic quality analysis

• Build frameworks to distinguish high-quality traffic from low-quality traffic

• Partner closely with finance, operations, and lifecycle teams to improve acquisition profitability and long-term patient value

• Manage and hold external PPC/media buying agencies accountable to business outcomes, not just advertising metrics

• Oversee campaign structure, scaling strategy, audience targeting, creative testing, bidding strategies, and attribution

• Improve acquisition efficiency without sacrificing long-term enterprise value

• Establish disciplined acquisition governance and reporting systems

• Lead structured experimentation across:

  • landing pages

  • onboarding flows

  • pricing strategy

  • creative

  • messaging

  • channel mix

  • conversion optimization

• Establish testing frameworks with:

  • clear hypotheses

  • success metrics

  • kill criteria

  • decision timelines

• Work cross-functionally with product, UX/UI, lifecycle, operations, and leadership teams to improve acquisition performance and downstream retention

• Build executive-level acquisition reporting dashboards tied to business outcomes

• Translate marketing performance into actionable business insights

• Develop acquisition forecasting models and scaling recommendations

• Present data-driven recommendations tied to financial and operational performance

Within 6–12 months, successful candidates will:

• improve patient acquisition quality

• scale high-LTV programs profitably

• improve payback periods and contribution margin

• reduce inefficient spend

• increase subscription conversion and retention quality

• improve growth experimentation velocity

• build scalable acquisition systems and infrastructure

• create a disciplined, data-driven growth culture

• establish CallonDoc as a category leader in digital healthcare acquisition

• 5+ years in growth acquisition, paid growth, performance marketing, or acquisition strategy

• Experience managing significant paid media budgets ($500k+/month preferred)

• Proven experience scaling subscription, recurring revenue, or high-LTV businesses

• Strong hands-on understanding of Google Ads and Meta Ads ecosystems

• Experience managing agencies and/or internal acquisition teams

• Strong analytical and reporting capabilities

• Telehealth, healthcare, DTC healthcare, digital pharmacy, subscription commerce, fintech, SaaS, or other recurring revenue experience

• Experience with:

  • CAC:LTV modeling

  • cohort analysis

  • retention economics

  • payback analysis

  • experimentation systems

  • funnel optimization

  • acquisition forecasting

• Experience scaling acquisition in highly regulated industries

You naturally think in:

• unit economics

• cohorts

• payback periods

• marginal CAC

• retention quality

• contribution margin

Not just:

• CTR

• CPC

• ROAS

You understand that acquisition is a capital allocation function, not just an advertising function.

You know how to determine:

• where the next growth dollar should go

• when higher CAC is justified

• when traffic quality matters more than cheap conversions

You can think strategically while still operating at execution depth.

You are comfortable:

• challenging agencies

• making budget allocation decisions

• improving funnel performance

• building growth systems

• moving quickly with imperfect information

You thrive in environments where:

• systems are evolving

• infrastructure is still being built

• experimentation is constant

• speed and iteration matter

You take accountability for outcomes, not just activities.

You are energized by:

• solving hard growth problems

• building scalable systems

• improving business performance

• driving measurable impact