Assistant Brand Manager (Food Service/ B2B) in ho chi minh, Hồ Chí Minh at Bel Brands USA

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

#IWorkForAllForGood

LOCATION & REPORT

• Job Title: Assistant Brand Manager – Foodservice
• Location: Head Office in Ho Chi Minh City
• Scope: Vietnam
• Report to: Marketing Director

JOB SCOPE & CORE DELIVERABLES

Foodservice business is an emerging growth engine of Bel Vietnam. As Assistant Brand Manager – Foodservice, you will play an instrumental role in driving channel expansion & customer engagement across segments through managing Foodservice Portfolio in all categories of bakery, beverage and street food.

In this role, you will have opportunities to take ownership on Foodservice fast-growing pace, manage growing portfolio and get strong career development path.

RESPONSIBILITIES – WHAT DOES SUCCESS LOOK LIKE?

1. Strategy & Marketing Planning:

• Support Marketing Director & collaborate with Foodservice Sales in market trends & sales data analysis to generate insights for annual strategic plan in line with Bel Vietnam’s ambition.
• Develop and implement full-year Foodservice Marketing Plan based on market analysis, F&B customers’ insights and channel competition dynamics to deliver business targets.

1. Foodservice Projects/ Co-branding campaigns management:

• Take lead in deployment of all Foodservice Activities/ Customer Engagement Activities (Chefs Collaboration, F&B Events, Partnership Activities, Seasonal Campaigns…) for smooth execution.
• Closely coordinate with key stakeholders - Trade & Sales Foodservice, Finance, Factory as well as external agencies, chefs/ key customers to ensure marketing projects are executed on time and in full required quality.
• Manage & develop communication plan & social content as well as all POSM required for total Bel Foodservice.
• Ensure all activities/ communication assets in line with brand guidelines, not only enhancing the brands’ equity & visibility but also tailoring the initiatives to fit with customers’ needs and channel dynamics.

1. Innovation/ Renovation & Growth Initiatives:

• Drive product innovation/ renovation for Foodservice in line with market potential and business objectives as well as take lead in foodservice innovation project network to ensure the launches on-time in-full.
• Take lead in co-branding projects & FS NPD projects to align with Global/ local team.

1. Performance Tracking & Reporting

• Monitor the Foodservice Portfolio’s performance, track activities/ campaigns’ outcomes (including campaigns’ KPIs, customer engagement and sales impact) and propose action plans/ initiatives to facilitate growth for Foodservice channel.
• Closely manage the marketing budget, ensuring efficient spending and ROI across initiatives.
• Proactively report and align with Line Manager on the status of assigned projects & new initiatives.

SKILLS & EXPERIENCE REQUIREMENTS

1. Requirements

• BSc/BA in Marketing, Business or related field; Master’s/MBA is a plus.
• 2-3 years of experience at same level in brand marketing or trade marketing with experience in foodservice channel/ B2B environment.
• Proven track record of delivering impactful marketing initiatives.
• Ability for transversal management and to make proposals.

1. Skills

• Proven experience as an Assistant Brand Manager/ Trade Marketing Assistant with knowledge & experience in Foodservice/ B2B environment.
• Strong ownership and good project management, demonstrating ability to handle multiple projects and details simultaneously.
• Good strategic & logical thinking with excellent execution.
• Solid commercial acumen with understanding of business drivers and ability to conduct data analysis.
• Strong stakeholder management skills with the ability to influence and coordinate with cross-functional teams.
• Advanced MS Office skills with a focus on Power Point/Excel.
• Fluent in English and ability to work in multi-cultural environments.

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