Director of Marketing (EMEA - Remote) in Annan Water, Scotland at Gurobi Optimization
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Job Description
Develop and execute multi-channel marketing campaigns to enhance brand awareness, lead generation, and customer retention.
Align marketing initiatives with company-wide objectives and sales priorities to maximize impact.
Optimize digital marketing campaigns, including SEO, SEM, email marketing, and social media.
Drive lead-generation initiatives to support sales pipeline growth and business expansion.
Utilize data-driven insights to refine targeting, improve conversion rates, and maximize ROI.
Collaborate with sales leadership to optimize account-based marketing (ABM) strategies.
Oversee the development and execution of high-quality content (whitepapers, case studies, webinars, blog posts, and videos).
Ensure brand consistency across all messaging, campaigns, and marketing materials.
Conduct market research to stay ahead of industry trends, competitive positioning, and customer expectations.
Lead, mentor, and develop a team of marketing professionals to drive operational excellence.
Foster a culture of creativity, ownership, and accountability within the marketing organization.
Collaborate with sales, product, and customer success teams to align marketing efforts with business needs.
Establish key marketing performance indicators (KPIs) to measure effectiveness and inform decision-making.
Manage and optimize the marketing budget to ensure efficiency and impact.
Provide regular reporting and insights to leadership on campaign performance and market opportunities.
10 years of experience in B2B marketing, with at least 3-5 years in a leadership role.
Proven experience in demand generation, campaign management, and digital marketing.
Strong background in marketing analytics, automation tools (Marketo, HubSpot), and CRM platforms (Salesforce).
Experience leading marketing programs for SaaS or technology-focused businesses.
Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
Strategic Leadership – Ability to set vision, drive execution, and align marketing with company growth objectives.
Data-Driven Decision-Making – Proficiency in analytics tools to track campaign effectiveness and optimize strategy.
Cross-Functional Collaboration – Strong ability to work across teams (sales, product, customer success) to drive alignment.
Content & Brand Storytelling – Ability to craft compelling messaging that resonates with target audiences.
Strong Communication Skills – Verbal and written skills to influence stakeholders and inspire teams.
Project & Budget Management – Ability to lead multiple marketing initiatives within financial constraints.
Proficient in using macOS and Microsoft 365.
Fluent in managing and utilizing Marketo, a marketing automation platform.
Comfortable with learning and utilizing Salesforce, a customer relationship management (CRM) platform.
Customer Focus: Verbal & written communication skills that bring clarity and build trust.
Power of the Team: Motivated with a team-oriented mindset that aims to both inspire and be inspired by others.
Innovation: The courage to bring ideas forward and see yourself as an integral part of our global team.
Dedication: Organized and agile, focusing on meeting professional objectives while promoting a healthy work/life balance.
Integrity: Promise to uphold honesty as your compass and conduct all business practices with an ethical mindset and fiscal responsibility.
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