Marketing Manager at McKee Homes – Raleigh

The Marketing Manager leads the strategic execution of all digital and traditional marketing efforts across

McKee Homes' communities. This position is responsible for driving branding, traffic, lead generation,

campaign performance, and company visibility across all online and offline platforms. The role includes

content creation strategy, managing third-party vendors, budget tracking, digital campaign oversight, and

community launch coordination.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Digital Marketing:

• Lead digital campaign planning and execution, including SEO/SEM, paid social, Google Ads, and analytics reporting.
• Manage website content, page updates, press releases, blog posts, and photography.
• Manage monthly content calendars for social media (organic and paid), and work with the Marketing Coordinator to implement posts and monitor engagement.
• Track and analyze digital KPIs and ROI to adjust campaigns accordingly.
• Drive traffic generation efforts for website leads and foot traffic by community. Provide Quarterly marketing plan to support sales goals as set by business plan. Analyze data/performance monthly and provide changes or new efforts needed to achieve sales conversion metrics to VPSM.
• Manage website content, brand presence and user experience. Serve as lead in monthly meetings with website third party companies. (News, About Us/Employees, Community Involvement, etc.) Creation of floor plan descriptions, Epcon website and blog. Monitor top performing content and boost/advertise as necessary to achieve SEO performance.
• Drive social media strategy, organic and paid, and manage monthly social media content calendar. Curate social media content (images, videos, etc.), either in-house or by directing the graphic design agency or marketing team. This includes Animoto videos for new communities, website and Zillow active listings.
• Drive brand strategy to ensure promotional materials are on-brand, align with company vision and are produced quality/timely
• Serve as company publicist – create, research and place press releases, pitch stories to relevant publications (both B2B – company spotlights/awards and B2C – to reach potential home buyers)
• Research and develop award nominations for McKee employees' homes, neighborhoods, and charitable activity.
• Assist VPM in creation of annual budget; Review/update/maintain monthly budget performance.
• Oversee signage program to adherence with brand standards
• Work with VPM and ASM's to develop marketing plans for all communities, community embrace and quarterly/yearly campaigns
• Conduct departmental L10 and Quarterly meetings
• Support SC silo training on McKee Homes' marketing processes, brand strategy and guidelines, etc.
• Participate in Team McKee Experience
• Oversee Marketing Coordinator.
• HBA and Chamber of commerce set up and engagement by region.
• Consistently review/monitor web reviews and respond as needed; increase/enhance
• Google review participation to receive 5-star reviews

Traditional Marketing:

? Direct all social, PR, and branding activities to ensure alignment with business goals.

? Coordinate with design and print vendors to produce branded marketing materials.

? Manage event planning and collaborate with the Marketing Coordinator on logistics for grand openings, Realtor functions, and company events.

? Maintain marketing budget, track expenses, and provide monthly performance reports.

? Support model and sales office setup, including signage and marketing displays.

? Support community involvement campaigns and charitable initiatives (e.g., Alzheimer's Association).

COMPETENCIES

? Creativity

? Detail Oriented

? Strong Communication Skills

? Organizational Skills

? Problem Solving / Analytical Skills

? Strong Technical Capacity

? Analytical Capacity

? Ethical Conduct

SUPERVISORY RESPONSIBILITY

This position has supervisory responsibility

WORK ENVIRONMENT

This job operates in a professional office environment. This role routinely uses standard office equipment such as

computers, phones, photocopiers, electronic stamp machines, and online systems.

PHYSICAL DEMANDS

? The physical demands described here are representative of those that must be met by an employee to

successfully perform the essential functions of this job.

? Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

? Frequently required to sit; occasionally required to stand and walk.

? Occasionally required to reach with hands and arms.

? Frequently required to talk or hear.

? Occasionally required to bend, twist, or climb.

? Moderate concentration/intensity, which includes prolonged mental effort with limited opportunity for breaks.

? Average memory, taking into consideration the amount and type of information.

? Moderate level of complexity for decision making. Average time pressure of decision making.

? The noise level in the work environment is usually moderate

? Must occasionally lift and/or move items over 40 pounds

POSITION TYPE/EXPECTED HOURS OF WORK

This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m. Evening,

weekends and holidays as needed. Subject to change.

TRAVEL

Travel is required to support teams in other regions.

REQUIRED EDUCATION AND EXPERIENCE

? Bachelor's Degree in Marketing or business preferred

? Minimum of 2 years of previous experience required

? Proficiency in Microsoft Office, Google sheets, or other scheduling software required

? Excellent professional written and verbal communication skills

ADDITIONAL ELIGIBILITY QUALIFICATIONS

? Valid Driver's License required

? Reliable vehicle with minimum state required insurance required

EEO STATEMENT

McKee Homes provides equal employment opportunities (EEO) to all employees and applicants for

employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In

addition to federal law requirements, McKee Homes complies with applicable state and local laws

governing nondiscrimination in employment in every location in which the company has facilities. This

policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion,

termination, layoff, recall, transfer, leaves of absence, compensation, and training.

McKee Homes expressly prohibits any form of workplace harassment based on race, color, religion,

gender, sexual orientation, gender identity or expression, national origin, age, genetic information,

disability, or veteran status. Improper interference with the ability of McKee Homes' employees to perform

their job duties may result in discipline up to and including discharge.

OTHER DUTIES

Please note this job description is not designed to contain a comprehensive listing of activities, duties or

responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may

change at any time with or without notice.