Graphic Designer in Rochester, New York at Salzman Group Inc

The Graphic Designer is a creative, positive, detail-oriented, organized individual who is experienced, self-motivated, and able to switch directions quickly while keeping pace with our workflow. This position will be tasked with creating imaginative, strategic, and culturally-relevant designs that will push forward both our brand and those of our vendors. Strong problem solving skills, a proactive approach to challenges, excellent communication skills, and the ability to work collaboratively with the team will be necessary to be successful. In this full-time position, you will report directly to the Marketing Art Director and will be working closely to the Senior Graphic Designer.

Responsibilities:

• Applying your understanding of typography, photo editing, layout design, communication design, and brand standards
• Implementing and developing email marketing (via Klaviyo Marketing and Shopify’s eCommerce Platform)
• Creating website banners, web advertisements, social media visuals, branded assets, and other visual design assignments
• Carrying a diversified workload of projects, all at varying stages
• Reviewing projects daily to identify questions and answers needed to move projects forward
• Editing imagery to format for digital environments
• Optimizing email designs, setting them up in our email platform, and scheduling them for deployment
• Designing reusable templates for the entire team
• Keeping a pulse on current design and marketing trends within, but not limited to, the coffee industry
• Assisting in the development of marketing ideas for web, email, social, and video platforms
• Collaborating with other team members to receiving, interpreting, and acting on feedback, as well as communicating design choices and constraints to team members
• Understanding differing brand voices and designing for multiple brands within the Salzman Group as needed

Qualifications:

• 2+ years of professional job experience in graphic design including design for web, brand development, social media, and identity design
• Bachelor’s degree in a graphic design-related field
• Expert knowledge of Adobe Creative Suite’s design applications; specifically Photoshop, InDesign, and Illustrator
• Proficiency in Figma, Klaviyo Platform, and Shopify are a plus, but not required
• Ability to complete projects on schedule that support our brand identities and goals, as well as those of our clients
• Fluent and knowledgeable in design trends and brand design, and able to adapt to changing market forces
• A strong online portfolio with examples of work that include designing for eCommerce and branding
• 2D/3D Animation Experience preferred

*Any resume submitted without an electronic portfolio will not be considered

Perks of the position:

• Small-business, E-commerce culture
• Employee discounts on coffee and brewing equipment
• Competitive health and dental insurance plans
• 401k plan with company contribution
• Vacation time, sick time, and paid holidays
• Fully stocked kitchen in the office for all employees to enjoy
• Company-sponsored DashPass
• Unlimited coffee, cappuccinos, and lattes