Sales Manager PPE Fire Services Southern England in Bristol, England at MSA, The Safety Company
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Job Description
Sales Manager PPE Fire Services Southern England
UK--Bristol
Requisition ID: 2026-9700
Type: Full-Time
# of Openings: 1
Category: Sales
Overview
Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.
At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.
Are you in? Read on for more details about this particular role.
Responsibilities
About the Role
We are looking for an experienced Fire Service PPE sales professional to grow our business across Southern England. You will take over an established territory with existing Fire Service relationships and active opportunities, with a strong focus on expanding market share and winning new framework agreements. This is a field-based role for someone who enjoys building long-term relationships, navigating complex public sector sales cycles, and driving growth in a highly competitive environment, and who knows the UK Fire Service inside out.
Responsibilities
Grow sales and market share across Southern England fire brigades
Win new contracts and framework agreements — from initial engagement through tender submission to close
Navigate and influence complex public sector procurement and tender processes
Develop new business opportunities while increasing product penetration within existing accounts
Conduct product demonstrations, in-service training, and attend industry events
Support product launches and in-service activity across the full Fire PPE portfolio (helmets, hoods, gloves, boots, turnout gear accessories)
Build and maintain strong relationships with key stakeholders across fire brigades
Work closely with tender teams, inside sales, marketing, and product managers
Monitor competitor activity and provide market intelligence
Maintain an accurate pipeline and customer activity in Salesforce CRM
Plan and prioritise territory coverage to maximise productivity and impact
Travel approximately 70% of the time within the territory
Qualifications
Experience (required)
Minimum 5 years’ sales experience, including at least 3 years selling PPE directly to UK professional fire services
Proven track record of winning fire service contracts and tenders, including framework agreements
Strong knowledge of fire PPE (turnout gear, helmets, hoods, gloves, boots)
Good understanding of UK Fire Service structure, operational practices, and procurement processes
Experience managing long and complex public sector sales cycles
Based in mid-southern England with good access to Yate (Bristol area)
Experience (preferred)
Existing network within Southern England fire brigades
Experience using Salesforce CRM
What You Can Expect
Opportunity to take ownership of an established territory with existing customer relationships
High level of autonomy in managing your region and sales strategy
Close collaboration with cross-functional teams (tenders, marketing, product, inside sales)
A role with direct impact on key contract wins and market growth
What You Can Expect
Opportunity to take ownership of an established territory with existing customer relationships
High level of autonomy in managing your region and sales strategy
Close collaboration with cross-functional teams (tenders, marketing, product, inside sales.)
A role with direct impact on key contract wins and market growth
Benefits
Competitive Salary
Team and company sales targets and bonus opportunities
Company Car
Company Pension
Group Life Assurance
25 days holiday
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MSA is committed to the principles of equal employment opportunity and to providing a workplace that is free from unlawful discrimination. As such, it is MSA’s policy not to discriminate against any employee or applicant for employment on the basis of the person’s age, color, creed, disability, ethnicity, race, religion, gender, marital status, sex, sexual orientation, gender identity, national origin, citizenship status, veteran’s status, genetic information, political affiliation, disabling condition, or any other category protected by applicable federal, state, or local law. MSA also makes reasonable accommodations for individuals with disabilities who are otherwise qualified to perform a job unless such accommodations would impose an undue hardship.
If you are an individual with a disability and need an accommodation to assist you in navigating this career site, let us know.Contact Us MSA is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals with Disabilities/Protected Veterans.