Marketing & Outreach Development Lead at Colmena66 in San Juan, Puerto Rico at Puerto Rico Science Technology & Research Trust
Job Description
Job Title: Marketing & Outreach Development Lead
Reports to: Executive Director (Colmena66)
Location / Hours: San Juan, Puerto Rico / Full-Time
Type of Contract: Regular Position (Probationary Period)
Overview of the Organization
The Puerto Rico Science, Technology and Research Trust (“PRSTRT” or “Trust”) is a private non-profit organization created in 2004 to encourage and promote innovation, transfer, and commercialization of technology and creation of jobs in the technology sector. We contribute to Puerto Rico’s public policy for science, technology, research, and development. The Trust’s mission is to invest, facilitate and build capacity to continually advance Puerto Rico's economy and its citizens’ well-being through innovation-driven enterprises, science, technology, research, and public health. Our vision is that Puerto Rico is a globally recognized innovation hub.
Colmena66, a program of the Puerto Rico Science, Technology and Research Trust, makes entrepreneurship easier by connecting entrepreneurs to the resources they need so that anyone in Puerto Rico can start and grow a business. It is a program of the Puerto Rico Science, Technology and Research Trust and an affiliate of the SourceLink national network. Colmena66 is the only organization throughout Puerto Rico that works with all types of businesses at any stage of business and connects people to the resources they need to start and grow businesses. This is done through one-on-one consultations, online inquiries, and community involvement.
Purpose
The Marketing & Outreach Development Lead strengthens Colmena66’s visibility, outreach, and relationships across Puerto Rico. The role develops and leads marketing and content strategies that support the program’s goals and SourceLink network responsibilities, while building and reinforcing relationships with Resource Partners, public and private organizations, municipalities, community leaders, institutions, sponsors, and other key stakeholders.
The position represents Colmena66 in presentations, conferences, community activities, and partner meetings; supports sponsorship and fundraising efforts; and helps the Executive Director sustain relationships and follow-up across the entrepreneurship ecosystem.
As part of the Trust’s central Communications & Marketing Department (DMC), with primary assignment to Colmena66, the position works closely with the Colmena’s Executive Director, program staff, and DMC staff to ensure that communications and marketing efforts are timely, coordinated, measurable, and aligned with Trust brand and communications standards.
Key Responsibilities and Duties
Marketing Strategy, Content & Digital Communications:
- Develop and leads campaign-specific marketing and communications plans aligned with Colmena66 priorities, audience needs, and applicable SourceLink network requirements.
- Monitor performance indicators such as reach, engagement, conversions, inquiries, referrals, registrations, and partner participation, and use results to recommend adjustments.
- Optimize campaigns and outreach through structured testing and iteration (for example, A/B testing of messaging, formats, calls to action, and send times), documenting results and applying lessons learned to future campaigns.
- Use Trust-approved generative AI tools to support content drafting, bilingual adaptation, content repurposing, audience insights, and summarization, ensuring human review for accuracy, tone, cultural relevance, accessibility, and brand compliance.
- Coordinate design, audiovisual, web, media, and production needs with DMC staff, contractors, vendors, and other assigned resources.
- Ensure that program communications follow the latest Trust and DMC brand, messaging, accessibility, approval, and quality standards.
- Participate and contribute to the established forums by CCMO, as requested.
Resource Partner & Stakeholder Engagement:
- Serve as Colmena66’s primary day-to-day liaison with Resource Partners and other ecosystem stakeholders, maintaining consistent communication, follow-up, and relationship records.
- Identify opportunities to strengthen existing partnerships and establish new collaborations that expand access to resources for entrepreneurs across Puerto Rico.
- Develop communications and engagement initiatives for Resource Partners, including orientations, presentations, workshops, newsletters, campaigns, and networking activities.
- Represent Colmena66 at conferences, community events, institutional meetings, and ecosystem activities, including occasional engagements outside regular business hours.
- Deliver bilingual presentations that clearly explain Colmena66, its services, subprograms, and opportunities for collaboration.
Sponsorships, Events & Strategic Initiatives:
- Support the Executive Director in identifying, cultivating, and following up with prospective sponsors, collaborators, and institutional allies.
- Develop sponsorship presentations, partner briefings, promotional materials, recognition plans, and follow-up communications.
- Support flagship initiatives such as Boricua Emprende Fest, Tu Camino Empresarial, Resource Partner Meetups, and the Reporte Anual de la Comunidad Empresarial.
- Coordinate communications, partner participation, presentations, benefits, acknowledgments, and post-event follow-up for sponsored or collaborative initiatives.
Planning, Coordination & Reporting:
- Maintain coordinated marketing, outreach, editorial, and event calendars with the Executive Director, program staff, and DMC.
- Translate program priorities into clear briefs, work plans, timelines, content requirements, and requests for specialized support.
- Maintain accurate records of partners, campaigns, presentations, collaborations, sponsorship prospects, participation, outcomes, and follow-up actions.
- Streamline recurring marketing, outreach, and partner follow-up workflows through templates, automation, and AI-enabled tools to improve efficiency, turnaround time, and consistency.
- Prepare concise reports and recommendations on marketing performance, partnership development, outreach reach, stakeholder engagement, sponsorship activity, and ecosystem needs.
- Support related Trust initiatives and cross-program activities as assigned, particularly those involving entrepreneurship outreach and institutional communications.
- Perform other job-related duties as assigned.
Since our organization is going to change to meet the needs of new designations, you can expect, anticipate, and assume that your job description will change to meet this challenge.
Qualifications & Technical Job Requirements
- Marketing and communications: Demonstrated ability to develop marketing strategies and campaigns, create bilingual content, manage editorial calendars, and adapt messaging across digital and traditional channels.
- Digital platforms: Working proficiency with enterprise social media management, email marketing, content-management, analytics, and collaborative project-management platforms; ability to learn and use the platforms adopted by the Trust.
- Content development: Strong writing, editing, storytelling, and content-planning skills in English and Spanish, with attention to brand consistency, accessibility, and audience needs.
- Ecosystem knowledge: Direct experience with Puerto Rico’s entrepreneurial ecosystem, Resource Partners, community organizations, or economic development initiatives.
- Partnership development: Demonstrated ability to build, sustain, and expand relationships with organizations, municipalities, institutions, community leaders, sponsors, and advisory groups.
- Presentations and representation: Strong public speaking and facilitation skills, with the ability to represent the program confidently in bilingual meetings, conferences, workshops, and community settings.
- Sponsorship support: Ability to identify prospects, prepare sponsorship and partner materials, coordinate benefits, and maintain timely follow-up.
- Project coordination: Strong planning, prioritization, calendar, budget-awareness, and follow-up skills across program staff, DMC, contractors, partners, and vendors.
- Measurement and reporting: Ability to track communications and engagement metrics, interpret qualitative and quantitative information, and prepare actionable reports.
- Technical tools: Proficiency in Microsoft Word, Excel, PowerPoint, Planner, and collaborative work platforms; Sprout Social, familiarity with CRM and design or audiovisual tools is preferred.
- AI and Marketing Optimization: Ability to use tools such as Microsoft Copilot and Claude to support marketing activities, including content development, research, summarization, campaign planning, and the optimization of routine workflows. Uses AI responsibly, reviews outputs for accuracy and quality, and follows Trust policies for privacy, confidentiality, and brand standards.
- Uses marketing and pipeline data to evaluate results, test approaches, identify opportunities for improvement, and make practical recommendations to strengthen campaigns, workflows, and partner follow-up.
- Work style: Resourceful, organized, dependable, detail-oriented, and comfortable balancing marketing execution with external engagement responsibilities.
- Integrity and commitment: Demonstrates sound judgment, confidentiality, cultural humility, and commitment to Puerto Rico’s economic development.
- Travel and schedule: Willing to travel throughout Puerto Rico and participate in occasional evening or weekend activities.
Experience & Educational Requirements
- Bachelor’s degree in marketing, communications, public relations, business administration, economic development, community development, or a related field. An advanced degree is preferred.
- Five or more years of relevant experience combining marketing, communications, content development, partnership development, entrepreneurial ecosystem engagement, community outreach, or stakeholder relations.
- Demonstrated experience developing and executing marketing campaigns and creating content for social media, email, web, presentations, and outreach materials.
- Experience using data and analytics to optimize campaigns or outreach, and experience applying generative AI tools in marketing, communications, or program workflows, are preferred.
- Demonstrated experience representing a program or organization through presentations, workshops, conferences, and partner meetings.
- Demonstrated success coordinating initiatives with public, private, nonprofit, academic, municipal, or community partners.
- Experience supporting sponsorships, events, fundraising outreach, proposals, or institutional partnerships is preferred.
- Experience working within a centralized or matrixed communications model, coordinating with program leadership and shared communications resources, is preferred.
“The Trust is an equal opportunity employer; we strive to maintain a workplace atmosphere that is free from discrimination. To those ends, the Trust provides equal employment opportunities without regard to race, color, sex, sexual orientation, age, marital status, national origin, social status, political affiliation, religion, physical or mental disability, veteran status, perceived or real domestic violence victim status, sexual harassment victim status, stalking victim status, and/or any other basis protected by law.”
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