Remote Product Marketing Director, at BQE SOFTWARE – Anchorage, Alaska

As a Remote Product Marketing Director, you will lead the development and execution of strategic marketing initiatives to drive the success and growth of our products. You will oversee market research, positioning, messaging, and go-to-market strategies, ensuring alignment with overall business goals. This role requires strong leadership skills, deep understanding of market trends, and the ability to collaborate effectively with cross-functional teams in a virtual environment.

Key Responsibilities:

Develop and implement comprehensive product marketing strategies to increase market share and customer engagement. Conduct market research to identify customer needs, competitive landscape, and emerging trends. Craft compelling messaging and positioning for products across various channels. Collaborate with product management, sales, and other teams to ensure successful product launches. Analyze campaign performance and adjust strategies to optimize results. Lead and mentor a remote marketing team, fostering a collaborative and innovative virtual work environment. Qualifications:

Proven experience in product marketing, preferably in a remote setting. Strong leadership and communication skills. Ability to work independently and manage multiple projects simultaneously. Deep understanding of digital marketing tools and analytics. Bachelors degree in Marketing, Business, or related field; Masters preferred.