Regional Sales Director at Benjamin Franklin Plumbing – Bradenton, Florida

Benjamin Franklin PlumbingFlorida & Birmingham, AL(Field-Based Leadership Role – Travel Required)

Benjamin Franklin Plumbing is seeking a high-impact, results-driven Regional Sales Director to lead, coach, and elevate our Plumbing Advisors across Florida and Birmingham, Alabama.

This role is responsible for accelerating top-line revenue growth, increasing close rates and average ticket, and driving significant expansion in water treatment sales performance across all assigned markets.

This is a hands-on, field-based leadership position requiring regular branch visits, ride-alongs, and in-home coaching. This is not a remote role.

The ideal candidate brings strong plumbing and water treatment sales expertise, along with a proven track record of developing high-performing residential in-home sales teams through structured coaching, accountability, and data-driven performance management.

Key ResponsibilitiesStrategic Sales LeadershipDrive measurable revenue growth across assigned markets

Increase close rates and average ticket performance

Improve financing utilization and membership sales performance

Reinforce consistent execution of the Company Sales System

Strengthen needs-based selling and value-driven proposal presentation

Align regional sales execution with brand standards and expectations

Water Treatment Growth (Required Experience)Serve as the regional subject matter expert for residential water treatment solutions

Coach Advisors on water testing, product positioning, and objection handling

Increase sales of filtration systems, softeners, and system upgrades

Identify market opportunities based on regional water conditions

Partner with vendors to strengthen product education and promotional initiatives

Field Coaching & Team DevelopmentConduct consistent ride-alongs and in-home coaching sessions

Provide structured, actionable post-call feedback

Develop performance improvement plans when needed

Replicate best practices from top-performing Advisors

Reduce performance variability across branches

Build a culture of accountability and professional growth

Performance Management & AccountabilityMonitor and improve key sales metrics, including:

Close Rate (Generated & Marketed Leads)

Average Sale Ticket

Water Treatment Sales

Financing Utilization

Membership Sales & Renewals

Conduct weekly performance reviews with Advisors and Branch Leaders

Partner closely with Branch Managers and Regional Leadership

Address underperformance proactively and constructively

QualificationsMinimum 5 years of experience leading residential in-home sales teams

Strong background in plumbing sales

Direct experience selling and coaching water treatment solutions (required)

Proven ability to improve close rates and average ticket through field coaching

Experience conducting ride-alongs and structured sales development

Willingness to travel extensively across multiple states

Strong leadership, communication, and coaching skills

Data-driven mindset with a field-oriented approach

What Success Looks LikeSustained regional revenue growth

Double-digit growth in water treatment sales

Improved close rates and increased average ticket

Higher financing utilization across markets

Consistent execution of sales standards across all branches

A high-performance culture with strong team engagement

Compensation & Benefits$80,000 Base Salary

Performance-Based Monthly Bonus (On-Target Earnings $200,000+)

Medical, Dental, and Vision Insurance

401(k) with Company Match

Paid Time Off & Paid Holidays

Company Vehicle or Travel Reimbursement (as applicable)

Ongoing leadership development opportunities

Established national brand with strong operational support

This is a career-defining opportunity to lead sales performance across multiple markets while developing high-performing Advisors within a respected national brand.

Qualified candidates with proven plumbing and water treatment sales leadership experience are encouraged to apply.