Director of Marketing in Nashville, Tennessee at Advent LLC

Advent is seeking a strategic and hands-on Director of Marketing to lead all B2B marketing efforts. This role is responsible for elevating brand presence, driving qualified lead generation, and positioning the agency as a thought leader in its core markets.

The ideal candidate is equal parts strategist and doer—capable of shaping brand voice and long-term marketing vision while also executing campaigns, optimizing digital channels, and managing day-to-day performance. This leader will oversee a Marketing Coordinator and manage a budget to maximize ROI and support business development goals.

Strategic Leadership

• Partner with the SVP of Marketing to define and execute a comprehensive B2B marketing strategy aligned with agency growth goals
• Develop annual marketing plans, KPIs, and budget allocation strategies
• Align marketing efforts with sales objectives to drive measurable pipeline growth

Brand Strategy & Messaging

• Own and evolve the agency’s brand positioning, voice, and messaging framework
• Ensure consistency across all marketing channels and touchpoints
• Collaborate with agency leadership to refine value proposition and thought leadership themes

Digital Marketing & Website Oversight

• Oversee website strategy, content, performance optimization, and ongoing enhancements
• Lead SEO strategy development and implementation (technical, on-page, and content-driven)
• Monitor analytics and conversion performance to continuously improve results
• Manage external partners or tools as needed to support optimization efforts

Content & Social Media

• Develop and oversee content strategy including case studies, thought leadership, blogs, and campaign materials
• Lead B2B social media strategy (LinkedIn-first, with supporting platforms as appropriate)
• Establish a content calendar aligned with agency priorities and industry trends

Lead Generation & Outbound Marketing

• Design and execute outbound marketing campaigns targeting priority sectors
• Develop targeted email campaigns and nurture flows
• Implement lead capture and marketing automation best practices

Industry Visibility & Conferences

• Lead strategy for industry conference participation, sponsorships, and speaking opportunities
• Identify and pursue thought leadership placements and award submissions
• Develop supporting materials and activation strategies to maximize ROI from events

Budget & Team Management

• Manage annual marketing budget with clear ROI accountability
• Oversee and mentor Marketing Coordinator
• Manage external vendors, freelancers, and technology platforms

Qualifications

• 8–12+ years of B2B marketing experience, preferably within a creative agency, professional services, architecture/design, or consulting environment
• Proven experience driving measurable lead generation and sales pipeline growth
• Strong understanding of SEO, website performance optimization, and marketing analytics
• Experience managing industry conferences and thought leadership initiatives
• Excellent writing and messaging skills with the ability to articulate complex value propositions clearly
• Demonstrated ability to manage budgets strategically and efficiently
• Experience supervising at least one direct report
• Comfortable operating in a lean, fast-paced, entrepreneurial environment