Director, Product Launch & GTM in United States at Jobgether

• Lead the planning and execution of the Spring and Fall product launch seasons, managing scope, timelines, budgets, milestones, communications, and post-launch reviews.

• Establish and operate a cross-functional launch structure, aligning teams across Product, Marketing, Sales, Customer Success, Enablement, Partnerships, and Communications.

• Define clear ownership, deliverables, and deadlines across launch workstreams, including messaging, sales and partner enablement, marketing campaigns, events, customer stories, and performance metrics.

• Coordinate product-specific go-to-market strategies with Launch GTM Leads, ensuring consistent positioning, messaging, launch prioritization, and readiness.

• Partner with Product Management from the earliest planning stages to define target markets, buyer personas, use cases, and ideal customer profiles.

• Determine appropriate launch categories and recommend tailored launch approaches for individual products.

• Support beta and early-access programs, validate product and market assumptions, and help secure customer references.

• Lead GTM forums, maintain launch risk logs, and coordinate readiness reviews and stage-gate decisions.

• Own and continuously improve the GTM launch playbook and stage-gate framework, ensuring teams have a consistent approach to planning, launching, and scaling products.

• Collaborate with New Product Introduction program managers and other functional leaders to monitor product and launch readiness.

• Coach new Launch GTM Leads and conduct structured reviews after each launch season, translating feedback and performance insights into improvements.

• Present launch progress, outcomes, and recommendations to executive leadership.

• At least 7 years of experience in B2B enterprise software, particularly in product marketing, product launch management, or go-to-market program management.

• At least 5 years of experience leading cross-functional product launches from strategy through execution within a matrixed organization.

• Demonstrated ability to coordinate Product Management, Marketing, Sales, Customer Success, and Sales Enablement teams without relying on direct reporting authority.

• Experience managing multiple concurrent product launches or leading a recurring, large-scale launch program.

• Proven ability to develop comprehensive GTM plans covering market definition, positioning, messaging, pricing input, sales enablement, and customer success readiness.

• Experience defining launch KPIs or performance scorecards, such as launch readiness, enablement completion, pipeline influence, and product adoption, and presenting results to senior leadership.

• Strong strategic planning, program management, organizational, and stakeholder leadership skills.

• Excellent communication and influencing abilities, with the capacity to bring diverse teams together around shared goals.

Preferred qualifications:

• Experience with stage-gate frameworks or New Product Introduction (NPI) processes.

• Previous collaboration with both Product Management teams and quota-carrying sales organizations on GTM planning and launch readiness.

• Background in CAD, PLM, ALM, SLM, industrial software, or manufacturing technology.

• Experience coordinating product launches connected to flagship customer events.

• Familiarity with beta testing and early-access program design.

• Annual salary range: $150,000–$190,000, depending on experience, qualifications, skills, and location.

• Eligibility for a performance-based bonus.

• Employee Stock Purchase Plan (ESPP), offering the opportunity to purchase company shares at a discount.

• Potential eligibility for additional equity programs, depending on the role.

• Medical, dental, and vision insurance.

• Paid time off and sick leave.

• 401(k) contributions and employer matching.

• Tuition reimbursement and professional development support.

• Flexible spending accounts, life insurance, and disability coverage.

• Commuter subsidy for eligible office-assigned employees.

• Remote work within the United States, with a hybrid option available in Boston.

• Work authorization: Applicants must already be authorized to work in the United States without requiring current or future employment-based immigration sponsorship.