Program Manager, Integrated Brand Strategy and Marketing at Portland, OR (Marquam Hill) – Portland, Oregon

Integrated brand strategy and marketing program discovery and strategy

Acquire and maintain fluency in OHSU's institutional goals and develop strategies to help OHSU achieve those goals. Research, develop, execute, measure and optimize integrated brand strategy and marketing programs, including recommending strategies and tactics designed to achieve business objectives and meet audience goals. Specific tasks may include:

• Moving forward effective, efficient discovery for each project, understanding the ecosystem for the work and the appropriate amount of time for the team to invest.
• Listening and learning through qualitative and quantitative research and/or soliciting knowledge from subject matter experts to understand business objectives, audience journeys, interconnected brand experience (including operationally), and competitive positioning.
• Participating in qualitative and quantitative primary research initiatives to better understand audience experience, goals, and behavior; brand positioning and performance; and competitive market realities.
• Leveraging available data from multiple sources to inform recommendations and strategies.
• Developing strategy by drawing on actionable insights, collaborative capabilities, and a thorough understanding of interconnected audience needs.
• Piloting and scaling efforts for continued learning and optimization.
• Providing counsel to internal partners to ensure consistency and cohesiveness of the holistic brand experience at OHSU as embodied in key audience journeys.

Strategic program management

For program plans or other assigned projects, ensure value and impact. Specific tasks may include:

• Working collaboratively across departments and with external vendors to implement plans effectively.
• Establishing an effective, unified program with a blend of projects that advances the program's purpose.
• Ensuring that each project within the program has a clear business case, and prioritization in relation to other program projects. Ensuring alignment across programs.
• Leading a cross-functional team, serving as the strategic compass, and ensuring each expert on the team understands the "why" behind our work.
• Reporting project status, impact and value delivered to senior leaders and internal partners.
• Coordinating with other team members to ensure effective resource allocation across departmental projects.
• Developing deadlines and plans for discrete project elements within the larger team’s process.
• Providing oversight and input to internal staff (e.g., design, content strategy, web production, analytics, operations, events, communications, public affairs, social media, strategic services) and external vendors.
• Managing budgets and relationships with external vendors.
• Ensuring program creation, assignments and updates are in appropriate project management platforms and following project process format.
• Communicating project status, value and impact to stakeholders.
• Participating in selection of agencies and vendors for web, design, photography, video, and written promotions or projects.
• Participating in efforts to continually improve project management workflows and processes.

Analytics and reporting

• Driving results through regular interpretation and measurement of data and insights.
• Reporting on continuous learning, results and impact to the extended team and key internal partners and leadership to foster understanding, adaptation and buy-in.

Brand Strategy and Marketing department initiatives or special projects

For assigned projects or department initiatives, provide input or leadership as needed to advance department objectives. Specific tasks may include:

• Seeking out professional development activities to elevate individual, department and organizational performance. This includes department- sponsored training, classes and/or conferences as well as personal accountability for staying abreast of changes to and the future of integrated brand strategy and marketing.
• Helping identify gaps in OHSU program performance and suggesting improvements (e.g., staffing adjustments, role changes, workflow improvements, vendor relationships, software/tool use, improvements in measurement and reporting).
• Leading or participating in department initiatives or projects designed to improve performance (e.g., new software implementation, research projects, digital projects, workflow improvement efforts).
• Serving as department liaison for key projects or relationships.

Other duties as assigned

• Bachelor’s degree in business- or marketing-related discipline Commensurate experience may be considered in lieu of degree.

Experience:

• At least 7 years of progressive responsibility in:
  • Developing integrated brand strategy and marketing plans
  • Executing integrated brand strategy and marketing campaigns
  • Demonstrating value and impact of project plans through data and analytics
  • Effective and accountable project management

Job Related Knowledge, Skills and Abilities (Competencies):

• Demonstrated knowledge of best practices in integrated brand strategy and marketing, qualitative and quantitative research, strategic planning and optimization.
• Excellent skills in:
  • Achieving and reporting integrated brand strategy and marketing project impact
  • Managing integrated brand strategy and marketing projects
  • Presenting to internal partners and executives
  • Written, visual and verbal communication
  • Data analysis (demographics, competitive profiling, market share, consumer decision pathways)
• Digital-first mindset with a commitment to continuous learning in SEO, SEM, and content marketing best practices. Demonstrated capabilities in specific areas (e.g. digital advertising, search advertising, market research, persona development, journey mapping).
• Ability to work independently amid ambiguity, using initiative and judgment to create and maintain effective programs, establish schedules and priorities.
• Demonstrated dedication to accountability for self and team performance and behavior
• Ability to work cooperatively with diverse departments and employees.
• Ability to work quickly under pressure, managing deadlines and keeping projects on track.
• Ability to synthesize and analyze complex issues.
• Strong attention to detail.
• Strong ability to prioritize and work independently.
• Exceptional interpersonal and customer service skills.

Education:

• Graduate degree or graduate-level coursework in business, marketing or related field

Experience:

• At least 2 years’ experience working in a high-complexity, matrixed environment

Job Related Knowledge, Skills and Abilities (Competencies):

• Experience using marketing automation tools to create and execute strategic plans.
• Demonstrated knowledge in implementing experience design, human-centered design, and/or service design principles and practices