Product Marketing Specialist - Motion (Queretaro, Mexico) in Privado Queretaro, Tamaulipas at Mitsubishi Electric Automation, Inc

Product Marketing Specialist - Motion (Queretaro, Mexico)
Marketing
Queretaro,Querétaro
Full-Time/Regular

The Product Marketing Specialist – Motion will drive marketing-led growth for the Servo and VFD portfolio in Mexico and Latin America by developing and executing strategies that generate qualified leads, identify high-potential opportunities, and support measurable sales pipeline growth. This role will connect market insight, customer needs, product positioning, campaign execution, distributor engagement, and sales feedback to increase demand and convert qualified interest into actionable opportunities. The position will work cross-functionally with Product Management, Marketing Communications, Sales, Solution Sales and channel partners to strengthen market visibility, improve lead quality, support opportunity qualification, and enable profitable growth for MEAU’s Motion business across the region.

Essential Functions

Lead Generation & Product Stratgy

• Develop and lead the VFD and Servo product strategy for Latin America, including the long-term business plan and growth objectives.
• Drive Lead Generation strategies to ensure proper qualification up to SQL, from product requirements to significant application where MEAU can build a strong differentiation based on market needs, customer inputs, and competitive insights.
• Manage the complete product lifecycle for the LATAM region, including pricing, messaging, launch, and end‑of‑life planning.

Customer & Market Insight

• Engage directly with customers to identify challenges, personas, industry applications, and opportunities for value creation. Translate these insights into meaningful product enhancements.
• Conduct competitive and market analysis to identify differentiation opportunities, competitive pricing levels, and emerging trends.

Cross-Functional Leadership

• Lead discussions with stakeholders to define scope, justify investments, and guide development, prototyping, and customer validation.
• Drive product positioning, segmentation, and value propositions in partnership with Product Management.
• Collaborate with Marcomm to develop materials such as presentations, selection guides, sales briefs, and web content, ensuring alignment with product messaging.
• Oversee cross-functional projects involving sales, business development, service, corporate marketing, and legal, ensuring coordination and effective execution.

Sales & Partner Support

• Support the sales organization by participating in customer visits, presentations, and joint activities with distributors and partners.
• Provide pricing and profitability insights, identifying improvement opportunities and proposing countermeasures to management.

Corporate Influence

• Influence MEAU stakeholders through strong relationships, data-driven recommendations, and strategic communication to drive favorable outcomes for the Americas market.
• May perform other duties as assigned.

Supervisory / Managerial Responsibilities

• No direct reports.

Travel Requirements

• 50% travel based on customer demand, primarily within Mexico and Latin America
• Occasional travel to Japan and the United States

• Bachelor’s Degree in Engineering or business equivalent; or equivalent work experience
• 5+ years’ professional industrial automation experience in sales, marketing, and/or applications engineering
• Technical/commercial knowledge of industrial automation products, including one or more of the following: Variable Frequency Drives, Servo/Motion, PLC, HMI, CNC, Robot and Various Industrial Networks
• Experience with common Servo and VFD applications such as Synchronous Control, Multi Axis, Load Sharing, Crane,
• Strong prioritization and effective problem-solving skills
• Proven listening, negotiation, and consensus building skills with the ability to build collaborative relationships
• Strong interpersonal skills to deal effectively with internal and external customers at all levels
• Excellent writing, oral, and presentation skills with a strong professional presence
• Good computer skills with experience using Microsoft Office (Word, Excel, PowerPoint)

• Experience in Japanese business culture
• Familiarity with SAP ECC/ SALESFORCE