EMEA Field Marketing Manager in Newcastle upon Tyne, England at Advanced Navigation

Advanced Navigation is the world’s most determined innovator in AI robotics and navigation technologies across land, air, sea and space applications. Founded on a culture of research and discovery, Advanced Navigation's mission is to be the catalyst of the autonomy revolution. Fields of expertise include artificial intelligence, underwater sonar, GNSS, radio frequency systems, inertial sensors, robotics, quantum sensors and photonics.

Today, Advanced Navigation is a supplier to some of the world's largest companies, including Airbus, Boeing, Google, Tesla, NASA, Apple, and General Motors. Discover it for yourself: https://youtu.be/F7uAqs1gtuk

Overview of Role

Advanced Navigation is a global leader in precision navigation and inertial navigation systems, delivering high-performance PNT solutions across defence, aerospace, marine, mining, and autonomous systems. Our products operate in the world's most demanding environments, and our field marketing must match that standard.

We are looking for a highly organised, execution-focused Field Marketer to join our EMEA team. This is a high-activity, detail-driven role focused on delivery, responsible for bringing the Advanced Navigation brand to life through exceptional customer experiences at regional events, site visits, roadshows, and product demonstrations.

The role has a primary focus on the defence sector, supporting engagement with defence primes, government agencies, and system integrators across the United Kingdom, Europe and the Middle East. You are someone who takes genuine pride in how things are run: every event well-executed, every demonstration well-prepared, every customer interaction thoughtfully considered. Veterans are strongly encouraged to apply, the discipline, operational mindset, and customer focus that comes with military service is exactly what this role demands.

This role reports jointly to the EMEA Regional Head and the Global Event Marketing Manager in Sydney, and operates as part of a globally coordinated field marketing function that drives Advanced Navigation's presence across APAC, Americas, and EMEA.

Roles & ResponsibilitiesSales Enablement — Field ExecutionWork directly with regional Sales and Business Development teams to enable deals through targeted field marketing activityCoordinate and execute customer site visits, product demonstrations, and capability briefings with key accounts and prospectsDevelop and maintain regional sales enablement materials in collaboration with the Product Marketing and Content teamsSupport account-based engagement by providing marketing-led touchpoints at key stages of the sales cycleGather and relay field intelligence (customer feedback, competitive observations, buying signals) back to the central marketing and product teamsRegional Events & RoadshowsPlan, coordinate, and execute EMEA trade events, exhibitions, and roadshows in close collaboration with the Global Event Marketing ManagerManage Advanced Navigation's presence at key regional events including DSEI, DVD, Euronaval, MSPO, and regional defence and industrial trade eventsOversee all event logistics including booth management, shipping, contractor coordination, and on-site operationsDevelop pre- and post-event outreach campaigns in coordination with the Digital and Content teams to maximise lead generation and follow-upTrack and report event performance metrics including attendance, lead quality, pipeline contribution, and cost per engagementCustomer DemonstrationsCoordinate and deliver compelling product demonstrations (live, virtual, and at customer sites) that translate product capability into operational valueWork with Sales and Engineering to develop standardised demonstration formats tailored to key customer segments and use casesManage demonstration equipment, logistics, and scheduling across the regionContinuously improve demonstration quality based on customer feedback and field outcomesRegional Market PresenceBuild and maintain relationships with key regional stakeholders including European and Middle Eastern defence primes, government program offices, industry associations, and technology integratorsIdentify regional engagement opportunities (events, associations, and partner activities) that align to the regional plan and flag recommendations to the Regional Head for approvalRepresent the Advanced Navigation brand with professionalism and technical credibility across all field interactionsCoordinate with global marketing on regional campaign localisation and timingQualificationsBachelor's degree in Marketing, Business, Communications, or a related disciplineTechnical qualifications or demonstrated technical literacy in navigation, sensing, robotics, or related fields is advantageousExperienceMinimum 5 years in field marketing, events marketing, or sales enablement in a B2B technology, defence, or industrial environmentExperience operating within or marketing to European and Middle Eastern defence, government, or industrial sectors is strongly preferredProven track record managing trade events and exhibitions end-to-end, including budget management, logistics, and post-event reportingExperience coordinating customer demonstrations and technical capability briefingsDemonstrated ability to work collaboratively across sales, marketing, and product teams in a geographically distributed organisationSkills — MandatoryStrong organisational and project management skills, able to run multiple events and activities in parallel with discipline and paceExcellent interpersonal and communication skills, confident engaging with senior stakeholders, technical audiences, and customer teamsExceptional attention to detail, nothing is too small when it comes to getting the customer experience right, from event logistics to follow-up communicationsStrong time management and prioritisation, able to juggle multiple concurrent activities without dropping the ball on any of themProficiency in CRM (Salesforce preferred), marketing automation, and event management toolsSkills — Nice to HaveFamiliarity with defence procurement processes, acquisition programs, or government sales cyclesPrior experience in navigation, sensing, autonomy, or embedded systems contextsSecurity clearance eligibility or existing clearance is advantageousPrior military service or direct experience with defence forces, capability managers, or deployed operational environments is highly regardedKey MeasurablesPipeline ContributionVolume and quality of marketing-sourced and marketing-influenced leads generated through field activityContribution to opportunity creation and stage progression within regional accountsMeasurable return on investment from events, roadshows, and demonstration programsEvent & Programme ExecutionOn-time, on-budget delivery of all regional events, roadshows, and customer engagementsPost-event lead follow-up rate and CRM input qualityStakeholder satisfaction from regional Sales and Business Development teamsField Intelligence & FeedbackRegular, structured reporting of field insights to central marketing and product teamsDemonstrated contribution to positioning improvements, campaign adjustments, or product feedback loops based on direct customer observationsOperational ExcellenceAccurate tracking of regional marketing spend and event budgetsProactive communication with the Global Event Marketing Manager on planning, execution, and reportingContribution to global marketing planning cycles and performance reporting