Book Blast Event Marketing Manager in louisville, Colorado at Collective Goods Holdings, Inc.

About Us

Collective Goods Holdings, Inc. (CGH) is a privately held holding company behind Books Are Fun, Inc. — a company with a simple but powerful mission: to inspire lifelong readers by getting kids excited about books. Books Are Fun energizes communities, schools, and families to ensure every child has books at home, because we believe reading can change the world.

To learn more about our companies and how we spark a lifelong love of reading, please visit our website at https://booksarefun.com/book-blast

Position Summary

The Book Blast Product Marketing Manager is responsible for the communication, creative development, and ongoing optimization of the Book Blast program.

This role serves as the marketing owner of Book Blast, overseeing how the program is positioned, communicated, experienced and improved year over year. The Product Marketing Manager works cross-functionally with Customer Success, Sales, Operations, Creative, Technology and Marketing teams to ensure Book Blast continues to deliver strong results for schools while helping more students build home libraries.

The ideal candidate combines product thinking, marketing strategy, customer insight, and performance optimization to continually improve participation, engagement, and literacy outcomes.

Key Responsibilities

Serve as the marketing manager of the Book Blast program.

Responsibilities include:

Program positioning and messagingAnnual program planningProduct enhancement recommendationsReading engagement initiativesChildcare and middle school program evolutionParent education strategySeasonal campaign developmentProgram roadmap inputPartner with leadership and cross-functional teams to identify opportunities for innovation and growth.

Communication Strategy

Own the communication framework that supports Book Blast participation and engagement.

Responsibilities include:

Parent email communicationsParent SMS communicationsPrincipal communicationsTeacher communicationsSponsor communicationsLanding page messagingFAQ developmentCommunication calendarsSeasonal messaging updatesEnsure all communications are clear, compelling, and aligned with program goals.

Creative & Content Development

Lead the development of customer-facing Book Blast marketing assets.

Responsibilities include:

Treasure MapsFlyersPostersLaunch materialsParent videosExplainer videosSocial media contentEmail creativeSchool toolkitsEvent collateralReading engagement materialsDevelop creative briefs and partner with internal and external creative resources.

Performance Optimization

Identify opportunities to improve program performance across all Book Blast events.

Primary focus areas include:

Registration ratesTreasure Map completion ratesContribution ratesParent understandingStudent engagementCommunication performanceUse data and customer insights to drive continuous improvement.

Incentive & Engagement Strategy

Develop and optimize participation drivers throughout the Book Blast experience.

Responsibilities include:

Reading engagement conceptsSeasonal themesStudent motivation programsTeacher motivation programsTreasure Chest promotionsDrawing conceptsRecognition programsEvaluate new ideas and measure their effectiveness.

Testing & Learning

Own the testing roadmap for Book Blast communications and engagement programs.

Areas of focus include:

Subject linesCalls-to-actionCommunication cadenceVideosLanding pagesIncentivesMessaging frameworksCreative conceptsParent education contentTranslate learnings into actionable program improvements.

While Customer Success owns school relationships and retention, this role owns the marketing systems, communications, creative assets, and engagement strategies that support successful events.

Innovation

Embraces an AI-first mindset by proactively identifying opportunities to leverage AI.Evaluates emerging AI tools and capabilities, recommending and adopting solutions that enhance marketing effectiveness and operational efficiency.Applies critical thinking and professional judgment to validate AI-generated content, ensuring accuracy, and brand alignment.Collaborates with cross-functional teams to identify and implement AI-driven solutions that improve customer experience and business performance.Continuously develops AI proficiency by staying informed of evolving technologies.Key Metrics

This role is accountable for improving:

Participation Metrics

Registration rateTreasure Map completion rateParticipation rateAverage books earned per student

Engagement Metrics

Email open ratesClick-through ratesSMS engagementVideo engagementLanding page conversion rates

Program Metrics

Parent understandingSponsor satisfactionStudent engagementProgram adoption of new initiativesQualifications

Required Experience

4+ years of marketing experienceExperience developing integrated marketing campaignsStrong copywriting and messaging skillsExperience managing creative projects and vendorsExperience analyzing campaign performance and customer behaviorExperience working cross-functionally to drive business outcomes

Preferred Experience

Product marketing experienceEducation, literacy, fundraising, or event-based marketing experienceEmail marketing experienceCustomer journey optimization experienceA/B testing experienceCreative developmentProject management Benefits:401(k)Dental insuranceVision insuranceHealth insuranceFlexible Spending Account/Health Savings AccountSupplemental benefits (critical illness, accident, & hospital indemnity)Employee assistance programInternet stipendCompany paid life insurance + buy-up optionCompany paid short-term & long-term disability insurance 13 paid holidays throughout the yearPaid Time OffPaid Volunteer Time OffWork from homePay

This is a full-time salaried role with a compensation fo $80,000/year.

Work Location

This is a work from home position.