Conteudista Criativo(a) – Campanhas de Performance |PRINCIPIA -SP in Brazil at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Conteudista Criativo(a) – Campanhas de Performance | PRINCIPIA - SP based in Brazil.

We are looking for a creative, results-driven Content Creator to develop engaging content that supports digital marketing campaigns and demand generation strategies. In this role, you will bridge creativity and performance, transforming business objectives into compelling concepts, scripts, briefs, and advertising copy. You will create content for multiple digital platforms, including YouTube, Google Shopping, Instagram, Facebook, TikTok, Pinterest, and Kwai, adapting messaging and formats to each audience. Working closely with media, design, social media, and commercial teams, you will contribute to creative testing and campaign optimization. You will also help expand the organic content strategy by developing editorial calendars and recurring content formats. This is an opportunity to combine storytelling, digital trends, and data-driven experimentation to create impactful campaigns that generate engagement, traffic, and sales.

• Plan performance marketing campaigns: Translate business objectives, such as brand awareness, traffic generation, and sales growth, into creative concepts, campaign themes, and content strategies aligned with demand generation goals.
• Develop creative content and advertising assets: Write creative briefs, video scripts, headlines, advertising copy, and concepts for static and video ads, adapting formats and messaging to the requirements of each digital platform.
• Adapt content across digital channels: Create content for YouTube, Google Shopping, Meta platforms (Instagram and Facebook), TikTok, Pinterest, and Kwai, ensuring that each asset aligns with platform-specific formats, audience expectations, and campaign objectives.
• Coordinate influencer content: Develop briefs and scripts for contracted influencers and content creators, ensuring clear communication of brand positioning, product benefits, key messages, and calls to action.
• Support creative testing and experimentation: Collaborate with the media team to develop creative variations for A/B testing, including different hooks, headlines, calls to action, visual approaches, and content formats.
• Monitor campaign performance: Track key performance indicators, including reach, engagement, click-through rate (CTR), viewable CTR, return on advertising spend (ROAS), and coupon-attributed sales, using these insights to improve future creative assets.
• Optimize creative strategies: Analyze performance data to identify successful content approaches, understand audience behavior, and refine messaging and creative execution to improve campaign results.
• Develop the organic content strategy: Help establish and expand organic content initiatives by creating editorial calendars, defining recurring formats, and coordinating content planning with the social media team.
• Research trends and market references: Monitor emerging social media trends, advertising formats, competitor activities, and relevant market developments to identify new creative opportunities.
• Collaborate across teams: Work closely with media, design, social media, and commercial professionals to ensure alignment between creative concepts, campaign execution, and business priorities.
• Manage multiple deliverables: Organize content production and campaign assets across several platforms, ensuring consistency, quality, and timely delivery.

• Professional experience: Previous experience creating content for social media, paid media, or digital marketing campaigns, supported by a portfolio showcasing relevant scripts, advertising copy, creative concepts, or campaigns.
• Education: Completed bachelor's degree or higher education qualification.
• Short-form video expertise: Strong understanding of short-form video formats, including Instagram Reels, TikTok videos, and YouTube Shorts, as well as creative approaches used in performance advertising.
• Digital advertising knowledge: Familiarity with paid media campaigns and the ability to develop content that supports awareness, engagement, traffic, and conversion objectives.
• Performance metrics: Understanding of digital marketing KPIs, including CTR, engagement, ROAS, and sales attribution, with the ability to connect creative decisions to campaign results.
• Excellent writing skills: Outstanding written Portuguese, with the ability to adapt tone, messaging, and storytelling to different audiences, platforms, products, and campaign objectives.
• Influencer and creator collaboration: Experience developing content briefs or scripts for influencers and digital content creators, ensuring alignment with brand guidelines and campaign goals.
• Creative adaptability: Ability to generate original ideas, experiment with different creative approaches, and adapt content to changing platform trends and audience preferences.
• Organization and execution: Strong planning and time management skills, with the ability to coordinate multiple projects, platforms, and deadlines simultaneously.
• Analytical mindset: Curiosity and willingness to learn from performance data, test hypotheses, and continuously improve creative effectiveness.
• Teamwork and communication: Ability to collaborate effectively with media, design, social media, and commercial teams, balancing creative vision with business priorities.
• Ownership and accountability: A proactive, results-oriented approach, with a strong sense of responsibility for the quality and performance of campaigns.
• Relevant industry experience: Experience in e-commerce, retail, personal hygiene, beauty, dermocosmetics, or cosmetics is a plus.
• Content production tools: Basic video editing skills or familiarity with tools such as CapCut, Canva, or Adobe applications is desirable.

• Employment model: Full-time employment under the Brazilian CLT regime.
• Remote work: Remote work arrangement, offering flexibility in how you organize your work.
• Creative ownership: Opportunity to contribute ideas, develop campaign concepts, and influence creative strategies across multiple digital channels.
• Professional development: Hands-on experience in performance marketing, creative testing, content strategy, and data-driven campaign optimization.
• Cross-functional collaboration: Work alongside professionals in media, design, social media, and commercial teams.
• Digital innovation: Explore emerging social media formats, influencer marketing opportunities, and new approaches to performance-driven content.
• Business impact: Contribute directly to demand generation, audience engagement, and sales growth through creative experimentation and performance analysis.