Influencer Relations Associate in Beverly Hills, Florida at Silhouette, LLC

Influencer Seeding & Gifting (Primary Focus): Own the end-to-end execution of product seeding campaigns. Identify, pitch, and fulfill gifting requests for micro, macro, and celebrity influencers to secure organic coverage and high-quality user-generated content (UGC)

Social Commerce & Affiliate Management: Actively recruit and manage creators through the TikTok Affiliate program (TikTok Shop) to drive commission-based sales and increase product visibility on the FYP

Relationship Management: Source, vet, and build an active roster of diverse influencers, content creators, and stylists that align with the distinct identities of our brand portfolio (from streetwear legacy like Von Dutch to Allbirds)

E-commerce & ROI Alignment: Track, measure, and analyze the success of gifting, affiliate, and platform campaigns using e-commerce metrics (affiliate links, TikTok Shop sales, promo codes, reach, engagement, and conversion rates)

Logistics & Inventory Management: Oversee the day-to-day operations of gifting inventory, tracking outbound shipments, and ensuring a premium unboxing experience for talent

Collaboration: Partner closely with internal social media, paid media, and e-commerce teams to ensure influencer content seamlessly integrates into our digital marketing funnels

Experience: 1–3 years of dedicated experience in Influencer Marketing, Social Commerce, or Digital Public Relations, specifically within the fashion apparel, footwear, or e-commerce industries

Affiliate & Tech Savvy: Proven familiarity with running campaigns via creator marketplaces like TRYBE and managing partnerships within the TikTok Affiliate / TikTok Shop ecosystem, META Strategies and "WHITE LISTING"

E-Commerce Alignment: Strong understanding of how influencer marketing integrates with DTC platforms

Communication Skills: Excellent written and verbal communication. You know how to craft a compelling, personalized pitch email or social DM that catches a creator’s or agent's attention

Organizational Skills: Exceptionally organized with the ability to manage high volumes of inventory, creator communication, and campaign tracking across multiple distinct brands simultaneously

Existing relationships or an established network with fashion, lifestyle, and streetwear influencers/stylists

Strong understanding of TikTok Shop's shifting algorithms and creators who excel at video shopping/live streaming