Digital Marketing Specialist in Suwanee, Georgia at Avail Infrastructure Solutions

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Digital Marketing Specialist
WSI - Suwanee, GA - Full Time

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ABOUT US
Located across the globe and with more than 45 years of experience, WSI is the industry leader in automated repairs for pressure equipment. WSI’s industry experience, global presence, and best-in-class execution is the key to delivering improved plant reliability safely and effectively. Our values are the foundation for building strong, trusting relationships with our employees, stakeholders, and customers. We're small enough for your ideas to make an immediate impact and large enough to offer you opportunities to grow professionally at any stage of your career.

JOB SUMMARY
The Marketing Specialist is responsible for executing WSI’s digital content strategy and supporting internal and external communications with a high degree of independence and initiative. This role ensures all messaging is consistent, engaging, and aligned with the company’s brand positioning. The position plays a key role in driving digital marketing performance, strengthening brand presence, and supporting lead generation and business growth across global markets.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Execute WSI's digital content strategy, ensuring consistent and engaging messaging across all channels.
• Support the development and maintenance of WSI's brand voice, ensuring a professional and industry-leading presence
• Execute day-to-day digital marketing activities across global markets, monitoring and adjusting campaigns to drive conversions and lead generation.
• Develop and execute structured content calendars across all platforms, aligning content with business priorities.
• Plan and deliver structured content calendars across all platforms, aligning business priorities
• Analyze campaign performance using data and analytics tools, providing insights and recommendations for improvement.

• Execute WSI's LinkedIn presence and activity, including:
  • Creating and maintaining structured posting schedules.
  • Supporting executive LinkedIn profiles to build personal brands and industry visibility.
  • Coordinating with the Sales team on LinkedIn activity.
• Develop and maintain an annual pipeline of white papers and case studies, including planning, stakeholder coordination, deadlines, and promotional activity across LinkedIn and the company website.
• Represent WSI at events and conferences, actively engaging with prospects and stakeholders while continually developing knowledge of WSI and its offerings.
• Collaborate closely with the Sales team to support lead generation activities, including campaign execution, CRM usage, email marketing, and reporting on campaign impact.
• Independently identify and implement opportunities to improve digital marketing activities, including the effective use of AI and emerging tools to enhance content, campaigns, and ways of working.
• Design and produce high-quality digital assets (graphics, presentations, visual content) using tools such as Adobe Creative Suite and PowerPoint, ensuring a consistent and premium brand identity.
• Manage assigned priorities and projects with a high degree of independence, proactively coordinating with internal stakeholders and seeking input when needed.
• Other duties as assigned

EDUCATION AND EXPERIENCE

• At least 5 years of hands-on experience executing and optimizing key digital marketing channels (e.g. social media, email, website, SEO)
• Proficiency in presentation and visual design tools, including PowerPoint and Adobe Creative Suite (Photoshop, Illustrator), Canva, or equivalent.
• Experience with CMS and website editing (e.g. WordPress or equivalent)
• Experience using CRM and email marketing platforms (e.g. Salesforce, HubSpot, or similar)
• Experience executing social media campaigns and content strategies, particularly on LinkedIn.
• Strong content creation and copywriting skills, with the ability to adapt tone and messaging for different audiences and platforms.
• Bachelor’s degree in Marketing, Business, Communication, or a related field.
• Experience in an industrial environment and/or familiarity with welding services, thermal spray, industrial repair, or asset integrity is preferred.
• Experience in digital marketing, content strategy, and campaign execution, ideally within a B2B environment.
• Ability to independently organize and advance multiple marketing priorities while collaborating effectively with Sales, technical teams, leadership, and other internal stakeholders.

WSI is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable federal, state, or local law.

Employment decisions are based on business needs, job requirements, and individual qualifications. WSI prohibits discrimination and harassment of any type and is committed to maintaining a workplace that promotes respect, dignity, and equal opportunity for all.​