Senior Marketing Manager in Kennesaw, Georgia at RPI Print, Inc

Senior Marketing Manager
Salary range: $115-130K

About RPI Print

RPI Print is the AI-enabled technology platform behind the world's leading creative brands, giving businesses of all sizes a single partner for printing, eCommerce fulfillment, and logistics—so they can focus on building their business instead of how their products get made, sold, and shipped. Through its API connection to a platform integrating seamless workflow technology, manufacturing, and global fulfillment, RPI Print delivers consistent, premium quality at any scale while its print-on-demand modelreduces waste.

RPI Print is also the platform behind Blurb (www.blurb.com), the premier bookmaking and self-publishing destination for creative professionals, businesses, and everyday storytellers alike. To learn more, visit www.rpiprint.com.

We are seeking an agile Sr. Marketing Manager with expertise across integrated marketing and product marketing/GTM, with B2B experience in technology companies. You have a stellar track record of developing, executing, and measuring compelling campaigns that acquire and retain customers.

Responsibilities

Integrated Marketing/GTM

• Own go-to-market strategy and positioning for new product launches, partnering with Product to translate roadmaps into customer-facing messaging and cross-channel launch plans
• Analyze marketing program performance to surface actionable insights, optimize ROI, and prioritize a continuous testing agenda across channels
• Stay informed of marketing trends, translating best practices and emerging tools into recommendations for how we acquire, nurture, and retain customers

Customer Retention/CRM

• Drive email and SMS program strategy, including segmentation, lifecycle/triggered messaging, testing roadmap, list growth, and deliverability health
• Manage the day-to-day agency relationship including workflows, timelines, SLAs, quality standards, and deliverables
• Monitor campaign performance in real time; proactively flag revenue risk and lead rapid-response plan modifications to address shortfalls
• Help shape promotional strategy and manage the ongoing promo calendar, including offer structure and discount cadence
  
  

Qualifications

• 7+ years of marketing experience across marketing channels, including B2B experience at technology companies
• Bachelor's degree in Marketing, Business, or related field
• Proven track record of building cross-functional marketing programs that meet or exceed performance targets, from concept to completion
• Highly analytical and data-driven, with a track record of using data, customer research, and testing to generate hypotheses, forecast outcomes, and drive continuous optimization
• Deeply collaborative, with a track record of building consensus and strong relationships across cross-functional teams
• Highly motivated with an entrepreneurial spirit and the ability to work independently in a fast- paced environment, managing multiple projects and prioritizing based on business impact

Our Core Values

At RPI, our values shape how we work, lead, and grow together.

• Be Trustworthy - Act with integrity
• Act with Ownership - Excellence beyond expectations
• Deliver an Extraordinary Customer Experience - Exceed customer expectations
• Be Adaptable - Focus on the Opportunity
• Bias for Action - Take smart risks, learn from new mistakes
• Embrace Sustainability - Create a sustainable future together

If you believe you’re a good fit for this role and share our passion for excellence, we’d love to hear from you!