Senior Sales Lead in Rochester Hills, Michigan at DoJo Wellness LLC

Role Overview

The Senior Sales Lead serves as a frontline sales leader within the studio, supporting daily sales operations and providing leadership, coaching, and guidance to Sales Associates. This role focuses on day-to-day execution, team support, and sales floor leadership, helping ensure a consistent, high-quality member experience and strong sales performance.

Key Responsibilities

Sales Leadership & Floor Support

• Act as the primary point of contact for Sales Associates
• Lead daily sales floor operations to ensure smooth execution and coverage
• Support membership sales, conversions, and retention efforts
• Assist with member questions, objections, and escalations as needed
• Model StretchLab sales best practices and brand standards at all times

Coaching & Development

• Provide real-time coaching, feedback, and guidance to Sales Associates
• Assist with onboarding and training of new Sales Associates
• Reinforce sales scripts, processes, and service expectations
• Support ongoing skill development through observation and role modeling

Operational Support

• Assist with daily scheduling and ensure proper front desk coverage
• Support execution of promotions, campaigns, and studio initiatives
• Ensure front desk presentation, cleanliness, and organization meet brand standards
• Help maintain a positive, collaborative team environment

Administrative & Communication Support

• Assist Sales Manager with tracking daily sales activity and key performance indicators
• Communicate updates, challenges, and opportunities to the Sales Manager
• Support compliance with company policies and procedures

Qualifications

• Previous sales experience required; fitness, wellness, or membership-based sales preferred
• Prior leadership or team lead experience strongly preferred
• Strong communication, organization, and interpersonal skills
• Ability to coach, motivate, and support peers in a leadership capacity
• Professional, positive, and solution-oriented attitude