Growth Marketing Manager, Paid Social & Display in United States at Jobgether
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Job Description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Marketing Manager, Paid Social & Display based in the United States.
This role is responsible for owning and scaling paid social and display acquisition channels in a fast-growing, data-driven environment. You will lead end-to-end campaign strategy and execution across platforms such as Meta and programmatic display networks, with a strong focus on efficient customer acquisition and measurable growth impact. The role combines hands-on media buying with strategic audience development, creative experimentation, and performance optimization.
You will design and continuously refine prospecting and retargeting strategies that turn interest into conversions and drive meaningful revenue outcomes.
A key part of the role involves building structured creative testing frameworks in partnership with design teams to improve performance at scale.
You will work closely with analytics and cross-functional marketing teams to ensure every campaign is measurable, incremental, and insight-driven.
This is a highly execution-focused role where speed, experimentation, and analytical thinking directly shape acquisition success in a competitive industry.
- Own and manage end-to-end paid social campaigns, including Meta advertising, from audience targeting and bidding strategy to budget allocation and performance optimization.
- Develop and scale display and programmatic campaigns across networks such as Google Display Network to drive awareness and acquisition.
- Design and execute remarketing and retargeting strategies using behavioral, lifecycle, and intent-based audience segmentation.
- Build and continuously refine audience strategies for both prospecting and retargeting across paid channels.
- Partner with creative teams to develop structured testing roadmaps, including ad copy, visuals, formats, and CTAs.
- Monitor daily campaign performance, optimize for CAC and conversion efficiency, and deliver actionable insights in collaboration with analytics teams.
- Collaborate cross-functionally with product, brand, lifecycle marketing, and analytics teams to support growth objectives.
- 4–7 years of experience in paid social, digital acquisition, or performance marketing roles.
- Strong hands-on expertise in Meta Ads Manager, including campaign setup, optimization, and understanding of auction dynamics.
- Experience running Google Display Network and/or programmatic display campaigns.
- Proven track record of scaling paid acquisition while improving efficiency metrics such as CAC or ROAS.
- Experience building and optimizing remarketing/retargeting strategies using segmentation and behavioral data.
- Strong analytical skills with the ability to interpret performance data, attribution models, and incrementality insights.
- Experience working with pixel tracking, conversion measurement, and campaign attribution tools.
- Ability to develop structured creative briefs and run A/B or multivariate testing programs.
- Strong cross-functional collaboration skills and ability to operate independently in a fast-paced environment.
- Familiarity with AI tools and LLMs to accelerate marketing execution and analysis is a plus.
- Competitive annual salary with performance-based incentives and potential equity participation.
- Comprehensive health coverage including medical, dental, and vision insurance.
- 401(k) retirement plan with company matching contributions.
- Flexible paid time off policy and paid company holidays.
- Paid parental leave for all parents, including enhanced leave for birthing parents.
- Remote-first work environment with flexibility across eligible U.S. locations.
- Professional development support including learning budgets for training, certifications, and conferences.
- Additional wellbeing benefits such as mental health support and supplemental insurance options.