Regional President (Asia) in Kuala Lumpur at Selkirk Sport, LLC

About Selkirk Sport, LLC

At Selkirk Sport, we’re passionate about pushing the boundaries of pickleball innovation. Our mission is to Fuel the Pickleball Obsession by creating the sport’s premier products and ecosystem. As a leading global brand in premium pickleball equipment, we’re expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad.

We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.

The Regional President (Asia) is a hands-on general manager who leads Selkirk Sport's regional business across Asia, holding full profit-and-loss (P&L) responsibility for the Marketing, Human Resources, Sales, and Customer Service functions in the region. This executive role is responsible for driving revenue growth, building organizational capability, collaborating with supply chain teams and strengthening the brand's presence across Asia's key markets, with primary focus on Malaysia, the Philippines, Vietnam, China, and Indonesia. Based at the company's Asia headquarters in Kuala Lumpur, the President of Asia partners closely with the global President & CMO to translate global strategy into regional execution, while staying directly and personally engaged in the day-to-day commercial and operational decisions that drive the business via a tight partnership with the VP of Supply Chain.

• Own full P&L responsibility for the Asia region, setting revenue, margin, and expense targets and driving performance against them.
• Develop and execute a regional business strategy that supports global growth objectives, with primary focus on Malaysia, the Philippines, Vietnam, China, and Indonesia.
• Set annual budgets and operating plans across Asia Marketing, HR, Sales, and Customer Service, and ensure disciplined resource allocation.
• Provide regular business performance reporting and forecasts to the President & CMO and the global executive team.
• Identify and evaluate new market entry, expansion, and investment opportunities across the region; with specific focus on China
• Partner closely with the Supply Chain teams to develop timely GTM strategies across wholesale and DTC.

• Lead the Asia Sales function to deliver revenue and distribution growth across all focus markets.
• Build and manage relationships with key retail partners, distributors and strategic accounts across the region.
• Set regional pricing, channel, and go-to-market strategy in partnership with global Sales and Marketing leadership and co-CEO’s
• Monitor competitive dynamics and market trends across Asia to inform commercial decision-making.
• Work closely with Logistics and Planning teams to forecast and suggest product allocations
• Collaborate with Digital Marketing and eCommerce/Marketplace teams to develop omni-channel sales support

• Direct the Asia Marketing function to build brand awareness and drive demand across the region's focus markets.
• Localize global brand strategy and campaigns to fit the market, cultural, and regulatory needs of each Asia market.
• Partner with global Marketing to ensure brand consistency while adapting execution for regional relevance.
• Oversee athlete, ambassador, and partner activations specific to the Asia region.
• Ensure Marketing is supporting and developing assets and plans to drive Wholesale business via sell-in and sell-through support

• Lead the Asia HR function, ensuring the region attracts, develops, and retains strong talent.
• Ensure HR policies, compensation practices, and employment processes comply with local labor laws across all Asia markets.
• Build organizational structure, staffing plans, and succession plans that support the region's growth trajectory.
• Foster a strong regional culture aligned with the company's values and global culture.

• Oversee the Asia Customer Service function to ensure a high-quality, responsive customer experience across the region.
• Establish service standards, escalation processes, and performance metrics for customer support across all Asia markets.
• Use customer feedback and service data to inform product, marketing, and sales decisions.

• Lead and mentor the leaders of Asia Marketing, HR, Sales, and Customer Service, fostering accountability, collaboration, and continuous improvement.
• Establish regional workflows, reporting rhythms, and scalable processes that support operational excellence across functions.
• Maintain a hands-on, present leadership style — actively engaged in market visits, key accounts, and front-line issues rather than managing solely from a distance.

• Bachelor's degree in Business, Marketing, International Business, or a related field.
• 10+ years of progressive leadership experience, including general management or P&L ownership.
• Demonstrated experience leading teams across multiple functions (e.g., sales, marketing, HR, or customer service).
• Direct experience operating in Asian markets, with strong knowledge of Malaysia, the Philippines, Vietnam, China, and/or Indonesia.
• Proven ability to work hands-on and in the details while also setting and executing regional strategy.
• Exceptional leadership, cross-cultural communication, and stakeholder management skills.
• Fluency in English and Chinese required

• MBA or advanced degree in a relevant field.
• Experience in sporting goods, consumer products, or lifestyle brands.
• Background building or scaling a regional business unit for a global company.
• Experience working with distributor and retail partner networks across Southeast Asia.
• Passion for sports and an active lifestyle.

• Travel: Frequent travel is required throughout Malaysia, the Philippines, Vietnam, China, and Indonesia, as well as occasional travel to global headquarters and industry events.
• Schedule: Based in Kuala Lumpur, generally following standard business hours in the region. As an executive role, this position requires the professional flexibility to work extended and non-standard hours to accommodate global time zone coordination, market visits, and major launches.

• Brand Integrity: Uphold brand integrity and drive excellence across all regional business outputs.
• Professionalism: Represent the company professionally in all public, partner, government, and customer-facing interactions across the region.
• Cross-Functional Alignment: Maintain strong communication with the President & CMO, Product, Operations, Finance, and global Marketing teams to ensure operational synergy.
• Hands-On Presence: Maintain regular, visible presence in the region's key markets, engaging directly with teams, partners, and customers rather than managing solely from headquarters.