Director of Sales, CRD in Fort Worth, Texas at The Emberly at Heritage Glenn

About Emberly at Heritage Glen
Emberly at Heritage Glen is a brand-new Assisted Living and Memory Care community in north Fort Worth near Alliance, and the flagship of a growing family of senior living communities across DFW. We're building something different here: a place where families feel the warmth the moment they walk in, and where every team member knows their work matters.

We're growing, and our sales team is growing with us. We're adding a second Director of Sales to help fill our community with the right residents and families, and we want someone who loves the chase as much as the close.

The Role
The Community Relations Director/ Director of Sales owns the path from first inquiry to move-in. You'll work every lead like it's the only one, build relationships with referral partners across the area, and turn tours into families who choose Emberly.
This is a hands-on, in-the-field role for an experienced senior living sales professional. You'll partner closely with our current sales director and community leadership, share accountability for occupancy goals, and help shape how we sell as we grow.
Location: North Fort Worth near Alliance (on site, with regular time in the community and the field)
Reports to: Executive Director / Community President
Type: Full time, exempt

What You'll Do
Lead follow-up and closing
Respond to new inquiries fast, same day every time
Work a disciplined follow-up cadence of calls, texts, emails, and handwritten notes until every lead has a clear next step
Run personalized tours that connect what we offer to what each family actually needs, and introduce prospects to team members and residents so they feel the warmth of the community firsthand
Uncover the real decision drivers (health changes, family dynamics, finances, timing) by listening and asking good questions
Guide families through objections with care, ask for the decision early and often, and close deposits and move-ins
Keep the CRM accurate and current, tracking every prospect from first contact through move-in
Stay on top of unit availability and the vacancy map so you always know what you're selling
Market follow-up and networking
Build and maintain a strong referral network with hospitals and discharge planners, rehab and skilled nursing facilities, physicians, social workers, home health, hospice, placement agencies, elder law attorneys, financial planners, and churches
Get out in the market every week with planned outreach visits and drop-ins, and follow up on every one
Represent Emberly at chamber events, health fairs, and local business organizations
Plan and host monthly on-site events that bring referral partners and prospective families through our doors
Know our competitors cold: their services, rates, and selling points, and how Emberly stacks up
Help build quarterly marketing plans and competitive analyses
Support our social media presence with timely, on-brand content

Move-ins and transitions
Walk families through move-in paperwork and make sure it's complete and returned on time
Coordinate with the Director of Health and Wellness to schedule resident assessments
Share move-in dates and key resident details with the team so day one feels seamless
Stay in touch with residents and families through the transition, and help manage move-outs with the same care
Work quickly to re-sell any cancelled deposits or contracts
Results and reporting
Meet or beat monthly targets for inquiries, outbound calls, tours, deposits, and move-ins
Track your pipeline and outreach activity and report on it weekly
Share what you're hearing in the market about competitors, pricing, and referral trends
Partner with our current sales director and leadership on campaigns and occupancy strategy
Mentor and support other team members on great customer experience and sales skills
Take part in the Manager on Duty and weekend coverage rotation
Protect resident and prospect confidentiality, and know our safety and emergency procedures

Required
What Sets You Apart
You are a hunter who enjoys building new relationships and creating opportunities
You are competitive and self-driven, you hold yourself to your numbers, and you lead with compassion
You understand that every lead represents a family seeking guidance during a significant life transition, and you're warm and caring from the first hello
You have a real passion for working with seniors and their families
You are organized, follow-through focused, and coachable
You make smart decisions on your own
You are energized by achieving goals and celebrating wins with your team, and excited to build alongside a second sales leader

Nice to have
Pre-opening, lease-up, or turnaround experience
Memory Care sales experience and comfort talking with families through a dementia diagnosis
Bachelor's degree in business, marketing, or a related field
Public relations or event marketing experience

Who you are
Competitive and self-driven, and you hold yourself to your numbers
Warm and caring from the first hello, with a real passion for working with seniors and their families during a hard season of life
Organized, follow-through focused, and coachable
Able to make smart decisions on your own
A team player who's excited to build alongside a second sales leader

Compensation and Benefits
Competitive base salary, based on experience
Monthly commission on move-ins, plus bonus potential tied to occupancy goals
Medical, dental, and vision insurance
Paid time off and paid holidays
401(k) with company match
Employee Assistance Program (EAP)
Leadership development and room to grow with a company opening new communities across DFW