Technical Content Writer in India at Jobgether
Job Description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Technical Content Writer based in India.
We are looking for a highly analytical and detail-oriented Technical Content Writer to transform complex technology concepts into clear, engaging, and persuasive content for enterprise audiences. In this role, you will collaborate with Sales, Marketing, and technical experts to develop content that strengthens brand positioning, generates demand, and improves organic search visibility. You will create compelling narratives covering enterprise software, digital experience platforms, cloud infrastructure, system integration, data analytics, and artificial intelligence. Your work will support the entire buyer journey, from thought leadership and audience education to lead generation and sales enablement. You will also leverage SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-assisted writing tools to maximize content reach and effectiveness. Working remotely with international stakeholders, including teams in Canada, you will contribute to strategic marketing initiatives while maintaining at least four hours of daily overlap with Eastern Time.
Accountabilities- Technical Content Creation: Research, write, edit, and publish high-quality long-form content, including technical blogs, whitepapers, customer case studies, newsletters, and website copy.
- Content Strategy Development: Build and execute content strategies covering enterprise digital experience platforms (DXP), cloud infrastructure, system integrations, managed IT services, data analytics, and artificial intelligence.
- Technical Storytelling: Translate complex technical architectures, solutions, and concepts into accessible and compelling messaging tailored to different audiences, including CIOs, CTOs, IT leaders, and technical professionals.
- SEO Optimization: Develop search-optimized content using keyword research, search intent analysis, competitor benchmarking, and strategic content mapping to improve organic visibility and website performance.
- AEO and GEO Strategy: Create and implement Answer Engine Optimization and Generative Engine Optimization frameworks, including structured FAQs, conversational prompts, and content designed to improve visibility across AI-powered search platforms.
- Subject Matter Expert Collaboration: Work closely with internal technical leaders and subject matter experts to validate technical accuracy, gather insights, and develop authoritative industry perspectives.
- Demand Generation Content: Produce conversion-focused marketing assets, including landing pages, email sequences, social media content, downloadable resources, and campaign materials.
- Marketing and Sales Enablement: Develop engaging presentations, sales decks, webinar materials, conference collateral, and promotional content to support business development and marketing initiatives.
- Competitive and Market Research: Analyze industry trends, competitor positioning, and market opportunities to identify content gaps and develop messaging that addresses customer challenges and business needs.
- Content Repurposing: Transform long-form content into multiple formats, including social media campaigns, visual carousels, newsletters, and subscriber updates to maximize content reach.
- Performance Monitoring: Track content performance, organic traffic, audience engagement, and conversion indicators using tools such as Google Analytics 4 (GA4) and Google Search Console.
- Editorial and Workflow Management: Manage content calendars, creative briefs, publishing schedules, editorial reviews, and brand guidelines while ensuring consistency and quality across all channels.
- AI-Assisted Content Development: Leverage AI writing and research tools responsibly to improve productivity, while ensuring all content is manually reviewed, fact-checked, and aligned with technical and brand standards.
- Professional Experience: 3–5 years of experience in B2B technical writing, enterprise technology content creation, or corporate content strategy.
- Writing and Editorial Skills: Exceptional written communication, storytelling, editing, proofreading, structural organization, and research capabilities.
- Technical Knowledge: Ability to understand and communicate complex technical architectures accurately without compromising technical integrity or oversimplifying important concepts.
- Enterprise Technology Expertise: Familiarity with enterprise software ecosystems, SaaS platforms, cloud operations, API design, digital transformation, and modern technology solutions.
- SEO Expertise: Strong understanding of SEO principles, keyword research, search intent optimization, competitive content analysis, and content performance strategies.
- AEO and GEO Knowledge: Familiarity with emerging search optimization approaches, including Answer Engine Optimization and Generative Engine Optimization, is an advantage.
- AI Tool Proficiency: Experience using AI-powered writing and research tools responsibly, combined with strong manual editing, critical thinking, and fact-validation skills.
- Audience Adaptability: Ability to develop engaging and technically accurate content for diverse audiences, ranging from software developers and IT specialists to senior enterprise decision-makers.
- Content Management Systems: Hands-on experience with modern content management systems (CMS), publishing platforms, and SEO performance analytics tools.
- Project Management: Excellent organizational and project management skills, with the ability to manage multiple content initiatives, competing deadlines, and stakeholder expectations simultaneously.
- Industry Experience: Previous experience creating content for enterprise digital experience platforms (DXP), cloud services, system integration, managed IT, or AI solutions is highly desirable.
- Marketing Understanding: Knowledge of demand generation strategies, audience engagement metrics, conversion optimization, and multi-touch attribution.
- Portfolio: A strong portfolio demonstrating published technical blogs, strategic case studies, whitepapers, enterprise research papers, or high-quality website content.
- Communication and Collaboration: Strong interpersonal skills and the ability to work effectively with international, cross-functional teams.
- Time Zone Flexibility: Availability to provide at least four hours of daily working-time overlap with Eastern Time (ET).
- Remote Working: Fully remote, India-based position with no daily office commute.
- Full-time Employment: Stable full-time opportunity within an international marketing team.
- Competitive Compensation: Attractive and competitive salary package.
- International Collaboration: Work closely with colleagues and technical stakeholders in Canada and contribute to global marketing initiatives.
- Cross-functional Exposure: Collaborate with Sales, Marketing, and technical experts across different business functions.
- Professional Development: Expand your expertise in enterprise technology, technical storytelling, SEO, AEO, GEO, and AI-powered content creation.
- Strategic Impact: Contribute directly to thought leadership, demand generation, organic search growth, and enterprise brand positioning.
- Collaborative Environment: Join a team that values research, creativity, technical accuracy, and knowledge sharing.
- Career Growth: Develop a diverse portfolio of enterprise technology content while strengthening your strategic marketing and technical communication skills.
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