Marketing Specialist, Content & Sales Enablement at IMPACT Group – Chesterfield, Missouri

IMPACT Group is a certified woman-owned career coaching firm based in St. Louis, MO that focuses on relocation, leadership development, and outplacement solutions. Our team of 300+ is united on one idea: People can succeed professionally and personally even through difficult career challenges and transitions. We are building a better world by empowering people to find and grow great careers. As employees transition in, within, and out of a company, IMPACT Group coaching programs make a difference, helping people along their career path and move into desirable roles – working in their hometown, remotely or literally, anywhere in the world.

We’re on a mission to maximize human potential in an increasingly tech-enabled world. While partnering with companies of all sizes – large and small, national and global – our business model emphasizes the importance of human connections. Join IMPACT Group and you’ll be helping others move their careers forward!

Candidates must reside in the St. Louis metro area. The position is hybrid - nearly fully remote with about 5-10% in our Chesterfield, MO office. This is a full-time, exempt position with benefits.

Job Summary:

The Marketing Specialist, Content & Sales Enablement develops high-impact, brand-consistent content and sales materials that support revenue growth, client engagement, and market visibility. This role sits at the intersection of content marketing, sales enablement, and commercial execution, helping bring IMPACT Group’s value proposition to life across proposals, presentations, campaigns, thought leadership, and digital channels.

The ideal candidate is a strong writer and visual storyteller who can translate complex ideas into clear, compelling content. This person is detail-oriented, highly collaborative, comfortable working across teams, and eager to use AI and modern marketing tools to improve speed, quality, and scalability.

Key Responsibilities:
Sales Enablement & Revenue Support

• Develop and maintain sales enablement materials, including pitch decks, one-pagers, case studies, presentation materials, and other client-facing assets
• Support development of RFP responses, proposals, and new business materials to help drive growth and improve response quality and speed
• Partner with Sales and leadership to ensure messaging aligns with buyer needs, service offerings, and market positioning
• Create polished, on-brand PowerPoint presentations for client meetings, webinars, training sessions, and speaking engagements

Content Development & Thought Leadership

• Write and edit content across channels, including website copy, blogs, email campaigns, sales materials, and executive communications
• Help manage content planning and editorial calendar execution in alignment with marketing priorities
• Ghostwrite thought leadership content for executives and subject matter experts
• Interview internal stakeholders, clients, or program participants to develop customer stories, testimonials, and case studies
• Create scripts and messaging for video and other multimedia content

Campaign & Channel Execution (Content-Focused)

• Write and support execution of email communications for prospecting, nurturing, client engagement, and re-engagement efforts
• Collaborate with internal stakeholders on audience segmentation inputs and messaging alignment
• Support website content updates and collaborate with internal or external partners on ongoing site enhancements
• Promote and distribute content across digital channels, including LinkedIn and other relevant platforms
• Ensure consistency in brand voice, tone, messaging, and visual presentation across all materials

Insights, Optimization & AI Enablement

• Use AI tools and automation platforms to improve content development, personalization, workflow efficiency, and scalability
• Apply performance insights and stakeholder feedback to refine messaging and improve content effectiveness
• Conduct market and competitive research to support content development, sales conversations, and broader marketing strategy
• Stay current on emerging tools, trends, and best practices in content, digital marketing, and AI-enabled workflows

Success in This Role

• Delivering sales collateral and client-facing materials that are polished, on-brand, and actively used by the commercial team
• Improving the quality, consistency, and turnaround time of proposals and RFP responses
• Producing compelling content that supports thought leadership, demand generation, and client engagement
• Helping maintain a consistent cadence of content across email, website, social, and sales channels
• Using AI and modern marketing tools in practical ways that improve efficiency and output quality
• Supporting a more consistent and differentiated market presence for IMPACT Group

Qualifications:

• 3–5+ years of experience in content marketing, sales enablement, B2B marketing, or a related role
• Strong writing, editing, and storytelling skills across multiple formats and audiences
• Experience developing client-facing materials such as presentations, one-pagers, case studies, proposals, or related sales content
• Proficiency in PowerPoint and familiarity with content design tools such as Canva, Adobe Express, or Adobe Creative Suite
• Working knowledge of CRM and marketing automation platforms such as HubSpot or Salesforce
• Experience supporting email marketing and digital content execution
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines
• Ability to work cross-functionally with marketing, sales, and leadership stakeholders

Preferred Qualifications

• Experience supporting RFP development and proposal writing
• Experience in B2B services, HR services, coaching, talent, relocation, leadership development, or professional services
• Experience with website content management systems and basic web content publishing
• Familiarity with social content promotion and distribution strategies
• Comfort using AI tools to support content creation, research, summarization, and workflow improvement

What Makes You a Great Fit:

• You understand how strong content can directly support sales, client engagement, and revenue growth
• You combine strong writing skills with visual storytelling and presentation sensibility
• You are proactive, resourceful, and comfortable moving work forward with multiple stakeholders
• You are highly organized and can balance speed, quality, and detail
• You are curious about new tools and technologies and use them thoughtfully to improve how work gets done
• You thrive in a collaborative, fast-moving environment and are comfortable shifting between strategic and executional work

Please read more about us at http://www.impactgrouphr.com/

At IMPACT Group, we believe that diversity drives innovation—and that work should be accessible to everyone. We are an Equal Opportunity Employer committed to equity and inclusion across race, ethnicity, gender, sexual orientation, gender identity, disability, age, neurodiversity, veteran status, and every intersection in between.

We support flexible, remote, and hybrid work arrangements and are intentional about creating an environment where all team members—whether in-office or remote—can contribute fully and thrive.

Accessibility is a priority. If you need accommodations during the application or interview process, or while working with us, we’ll partner with you to ensure a barrier-free experience.

We know that people are at the heart of every successful transition—whether it's relocation, career change, or professional development, we are committed to building a team that reflects the diverse individuals and communities we serve across the globe.

Applicant Data Disclosure & Privacy Notice (GDPR + CPRA)

This Applicant Data Disclosure & Privacy Notice (“Notice”) explains how IMPACT Group (“Company,” “we,” “our,” or “us”) collects, uses, shares, retains, and protects personal data in connection with our recruiting and hiring process, including when you apply for a job through our applicant tracking system (“ATS”).

This Notice applies to applicants, candidates, and individuals interacting with our recruitment process (“Applicants”).

1) Who We Are (Controller / Business)

Company Name: IMPACT Group

Address: 12977 North Outer 40 Drive, Suite 300, St. Louis, MO 63141 United States

Email: hresources@impactgrouphr.com

Phone: + 1 800-420-2420

GDPR Data Controller

For individuals located in the European Economic Area (EEA), United Kingdom, or Switzerland, IMPACT Group is the data controller of your personal data.

California CPRA Business

For California residents, IMPACT Group is a “business” as defined under the California Privacy Rights Act (“CPRA”).

2) Categories of Personal Data We Collect

We may collect the following categories of personal data from you, depending on the role and recruitment stage:

A. Identifiers & Contact Information

• Name, email address, phone number
• Mailing address (if provided)
• Online identifiers (e.g., IP address, device identifiers)

B. Professional & Employment-Related Information

• Resume/CV, cover letter, work history, education
• Certifications, languages, skills, portfolio, writing samples
• References and referral information (if provided)

C. Recruiting Process Information

• Interview notes, assessment results, communications
• Application status, scheduling history, outcomes

D. Sensitive Personal Information (Only When Permitted/Required)

We may collect limited sensitive personal data only where permitted by law and/or relevant to the hiring process, such as:
• Disability or accommodation needs
• Work authorization/immigration status (as required)
• Diversity/equal opportunity data (optional, where applicable)
• Background check results (only after applicable notice/authorization)

We do not use sensitive personal information to infer characteristics about you for unrelated purposes.

E. Technical & Usage Data (ATS and Website)

• Log data, browser type, operating system
• Interaction data within our career site/ATS

3) Sources of Personal Data

We collect personal data from:
• You directly (applications, communications, interviews)
• Recruiting sources you authorize (e.g., LinkedIn or job boards)
• Referees you provide (where permitted)
• Service providers supporting recruiting (e.g., ATS, assessments)
• Background check providers (only where applicable and authorized)

4) Purposes for Using Personal Data

We use your personal data to:
1. Process your application and evaluate your qualifications
2. Communicate with you about roles, interviews, and outcomes
3. Conduct interviews and assessments (where applicable)
4. Verify information provided (e.g., references, work eligibility)
5. Perform background checks (only when permitted/authorized)
6. Comply with legal obligations, including employment and recordkeeping laws
7. Improve our recruiting process, including system administration, analytics, and security
8. Maintain talent pools (with your consent where required)

5) Legal Bases for Processing (GDPR)

If you are located in the EEA/UK/Switzerland, we process your personal data under one or more of these legal bases:
• Legitimate Interests: to manage recruitment, assess candidates, and secure our systems
• Contract / Pre-contractual Steps: to take steps at your request prior to entering an employment contract
• Legal Obligation: to comply with employment, tax, immigration, and equal opportunity laws
• Consent: for certain optional activities (e.g., keeping you in a talent pool, diversity data where required)

You may withdraw consent at any time where processing is based on consent, without affecting the lawfulness of prior processing.

6) CPRA Notice at Collection (California Applicants)

If you are a California resident, the CPRA requires that we disclose the categories of personal information collected and the purposes for which it is used.

We collect the categories listed in Section 2 above for the business purposes described in Section 4, including:
• recruiting and hiring decisions,
• security and fraud prevention,
• legal compliance,
• internal operational purposes.

We do not sell your personal information.
We do not share your personal information for cross-context behavioral advertising (as defined by the CPRA).

7) How We Disclose/Share Personal Data

We may disclose personal data to:
A. Internal Stakeholders
• HR, recruiting staff, hiring managers, and interviewers
• Internal legal, IT, finance, and security staff (as needed)

B. Service Providers / Processors
We use vetted third-party providers that support recruitment, such as:
• Applicant Tracking System provider
• Interview scheduling tools
• Video conferencing platforms
• Skills/assessment providers
• Background check providers (where applicable)

These parties are required to use personal data only to provide services to us and to protect it appropriately.

C. Legal and Compliance Disclosures
We may disclose data if required to comply with law, regulation, legal process, or government requests, or to protect rights and safety.

D. Corporate Transactions
If we are involved in a merger, acquisition, or asset sale, your data may be transferred as part of that transaction, subject to confidentiality protections.

8) Automated Decision-Making

We do not make hiring decisions based solely on automated decision-making that produces legal or similarly significant effects.

If we use automated tools to assist with recruiting (for example, to help sort applications), they are used with human review and appropriate safeguards.

9) Data Retention

We retain applicant data only as long as reasonably necessary for recruiting and legal compliance.

Typical retention periods:
• Unsuccessful candidates: [e.g., 1–3 years] after the hiring decision
• Hired candidates: data may be transferred into personnel files and retained per employment record retention rules
• Talent pools: retained until you request deletion or after [e.g., 2 years] of inactivity, whichever occurs first

Retention may vary by jurisdiction and legal requirements.

10) International Transfers (GDPR)

Because we are U.S.-based, your information may be transferred to and processed in the United States or other countries where we or our service providers operate.

Where required under GDPR, we use appropriate safeguards such as:
• Standard Contractual Clauses (SCCs) approved by the European Commission, and/or
• Other legally recognized transfer mechanisms

You may request more information about these safeguards by contacting us.

11) Your Rights

A. GDPR Rights (EEA/UK/Switzerland)
You may have the right to:
• Access your personal data
• Correct inaccurate or incomplete personal data
• Request deletion (“right to be forgotten”)
• Restrict processing
• Object to processing (including based on legitimate interests)
• Data portability (where applicable)
• Lodge a complaint with your local supervisory authority

B. CPRA Rights (California Residents)
You may have the right to:
• Know what personal information we collect, use, and disclose
• Access specific pieces of personal information
• Delete personal information (subject to exceptions)
• Correct inaccurate personal information
• Limit the use and disclosure of sensitive personal information (where applicable)
• Not be discriminated against for exercising your privacy rights

To exercise your rights, contact us using the information in Section 12.

12) How to Submit a Privacy Request

To exercise privacy rights, please contact:
Email: hresources@impactgrouphr.com

Subject Line: “Applicant Privacy Request”
Mail: 12977 North Outer 40 Drive, Suite 300, St. Louis, MO 63141 United States

We may need to verify your identity before fulfilling your request. If you use an authorized agent (California), we may request proof of authorization.

13) Security Measures

We use reasonable administrative, technical, and organizational safeguards designed to protect applicant data, such as access controls, encryption (where appropriate), and vendor security requirements.

No system can be guaranteed 100% secure, but we work to protect your personal data against unauthorized access, loss, misuse, or alteration.

14) Equal Opportunity and Optional Demographic Data

Where permitted or required, we may request optional demographic information (e.g., gender, race/ethnicity, disability status) to support equal employment opportunity reporting and diversity initiatives.

Providing this information is voluntary (where applicable) and will not affect hiring decisions.

15) Children’s Privacy

Our recruiting process is not intended for children under 16, and we do not knowingly collect personal data from children through our ATS.

16) Changes to This Notice

We may update this Notice periodically. If we make material changes, we will post the updated Notice with a revised effective date.