Marketing Coordinator at National Association of Convenience Stores – Alexandria, Virginia
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About This Position
About Us
The leading global trade association dedicated to advancing convenience and fuel retailing, NACS advances the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve and is a trusted adviser to retailer and supplier members from more than 50 countries. The U.S. convenience store industry, with more than 152,000 stores nationwide selling fuel, food and merchandise, conducts 160 million transactions daily and had sales of $860 billion in 2023. A member-driven organization, NACS has 70-plus employees and an annual operating budget of approximately $60 million.
NACS supports the industry through its media platforms, advocacy efforts, research, events, products & services, and industry initiatives, helping members stay informed and connected. NACS Media is the voice that connects the convenience and fuel retailing industry through various channels, including its award-winning monthly publication NACS Magazine, NACS Daily e-newsletter and other modern media such as its weekly Convenience Matters podcast and Convenience Corner blog. This is where ideas are shared, products are launched, and consumer needs are solved.
NACS also is a hub for cutting-edge research, insightful analysis, innovative educational opportunities and key industry initiatives that aim to advance the future of convenience and fuel retailing, including the NACS Show, one of the largest annual tradeshows in the country; more than a dozen targeted and regional events; 5 executive education programs at ivy-league universities and extensive advocacy to both elected leaders and the general public. Here is more about what it’s like to work at NACS.
Position Overview
The marketing department is seeking a detail-oriented Marketing Coordinator to serve as the bridge between campaign strategy and execution. The role will be responsible for translating high-level ideas into actionable projects. The primary focus will be managing project timelines, drafting professional copy, and ensuring all campaigns are executed efficiently. The ideal candidate is a highly organized professional who can manage multiple priorities and meet evolving needs under firm deadlines.
Scope of Responsibilities:
- Campaign Coordination: Take the lead on moving projects from "brief" to "live", manage calendars, coordinate with cross-functional teams and ensure all stakeholders are aligned.
- Schedule Maintenance: Manage project progress using Smartsheet, ensuring all team members meet interim deadlines to adhere to the master campaign schedule.
- Content & Copywriting: Develop and draft compelling copy for email campaigns, social media, advertisements and web content to drive audience engagement and conversion.
- Brand Consistency: Review and monitor corporate communications to ensure strict adherence to brand standards, including logo usage, messaging templates and taglines.
- Collateral Coordination: Manage the production and organization of printed materials, packaging and promotional products for events, product launches and membership drives.
- Performance Reporting: Analyze and compile campaign performance data into centralized reports, providing the marketing team with actionable insights to inform real-time optimizations.
- Cross-Functional Collaboration: Partner with internal teams to streamline marketing processes and improve project execution.
- Vendor Coordination: Manage end-to-end relationships with external vendors, overseeing the bidding process and production timelines to ensure all campaign assets are delivered on spec and under budget.
- Market Intelligence: Monitor emerging trends, best practices and regulatory changes within the marketing industry to ensure NACS remains competitive and compliant.
Requirements:
- Bachelor’s degree in marketing, business, or related field.
- 1 - 3 years of marketing experience, including copywriting experience.
- You have a can-do attitude, are extremely organized and detail-oriented with the ability to manage multiple projects.
- Ability to aggregate campaign results for analysis and decision-making.
- Familiarity with Dynamics 365, Smartsheet and HubSpot a plus.
- Excellent written and verbal communication skills; attention to detail.
- Familiarity managing vendors and outside partner timelines.
- Self-starter: strong time management, sound judgment and decision-making skills that allows you to plan and execute multiple, high-profile projects, and meet deadlines.
- Team player: works within a fast-paced team environment to ensure goals are met or exceeded; strong project management and ability to collaborate with internal stakeholders to achieve desired outcomes.
- Familiarity with AI tools used in marketing (such as generative AI for content, research, or analysis) and a willingness to continuously learn and apply emerging technologies.
NACS Culture
We hugely value, invest in and are devoted to the constructive culture that we’ve built and work on every day at NACS. Almost everything we do requires broad, multi-department collaboration to ideate and execute creative initiatives that deliver compelling value to our members and our industry. What that requires is a relatively flat organizational structure that empowers teammates at different levels from all departments to constructively engage and support each other. Titles really don’t matter in such an organization. What matters is a culture of constructive behaviors that relishes divergent perspectives to craft well thought-out initiatives and then come together to execute them. NACS Values:
- Do the right thing
- Focus long term
- In their terms
- Be fiscally responsible
- Strive for excellence
The NACS Culture is highly collaborative, and we are better when we are together. NACS is a culture that believes in working together from the office.
Other Pertinent Information
- Comprehensive Benefits Package
- Salary commensurate with experience
- Approximately 10% travel
- In-Office Position w/ Work From Anywhere (WFA) Days
- Metro Accessible – 2 blocks from King Street metro
NACS is an Equal Opportunity Employer, dedicated to a policy of non-discrimination in employment on any basis. All applicants will be considered for all positions on the basis of qualifications and without regard to race, color, religion, sex, national origin, age, marital status, veteran status, disability, sexual orientation, and any other legally protected status.
As the leading global trade association for convenience and fuel retailers, NACS advances the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve and is a trusted adviser to its retailer and supplier members from more than 50 countries. The U.S. convenience store industry, with more than 152,000 stores, conducts more than 160 million transactions daily and had sales of $860 billion in 2023. For more information, visit convenience.org. Follow NACS on LinkedIn, Twitter, Facebook and Instagram.
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Job Location
Job Location
This job is located in the Alexandria, Virginia, 22314, United States region.