SOCIAL MEDIA AND PUBLIC RELATIONS COORDINATOR at Liberty Healthcare Management – Wilmington, North Carolina

Liberty Cares
With Compassion

Come explore career opportunities with Liberty Health, a dynamic leader in the healthcare industry. Join us!

We are currently seeking an experienced:

SOCIAL MEDIA & PUBLIC RELATIONS COORDINATOR

Job Summary:

• Prepare a social media development strategy focused on engagement with prospective customers, family members and other key stakeholders for the organization with quarterly, monthly, and weekly priorities.
• Create a schedule for communications posts on all Liberty’s Family of Healthcare Services social media channels.
• Lead responsibility for posts to Liberty’s Family of Healthcare Services social media channels (e.g. Facebook, Twitter, YouTube, Instagram, etc. This includes developing fresh content as well as utilizing other Liberty content (press releases, web stories, reports, blog entries, announcements, testimonials, quotations, images and videos) and post on relevant social media channels.
• Regularly monitor Liberty social media channels and respond to posts and messages in a timely manner, sourcing additional information and/or responses from other staff where necessary.
• Regularly monitor third party websites and social media channels of other Post-Acute providers and organizations affiliated with senior living providers and identify content items to share or link to on social media, and/or posts/comments to make on behalf of Liberty on the third-party sites/channels.
• Ensure all posts are fact-checked and proofred, and obtain all necessary permissions before sharing
• Use tools and tactics that generate maximum engagement in social media; including topical and relevant and content, polls, popular hashtags, etc. as well as utilize strong social media design elements that includes basic, engaging and professional visuals that reflect Liberty Continuum (infographics, photos with text, short videos, etc).
• Monitor and evaluate all Liberty Continuum and community social media channels, providing regular and specific event reports on coverage and influence with analysis and recommendations based on the data.
• Stay up to date with trends on social media around the world and apply on GFP’s channels accordingly.
• Lead on updating content on Liberty continuum and communities’ website.
• Assists staff from corporate office as well as individual communities/offices to upload press releases, media coverage, and other posts to website when required.
• Ensure all website functionality is operational.
• Lead on implementation of Search Engine Optimization and Google AdWords, etc.
• Regularly research industry best practices and make suggestions to improve organizational websites.
• Work with external contractors as needed for website updates/modifications.
• Other administrative duties as assigned.

Job Requirements:

• Bachelor’s Degree required in communications or marketing
• A minimum of one year of professional experience
• Experience in social media development and monitoring
• Experience in web maintenance
• Strong proof-reading and fact-checking skills
• Excellent technology skills
• Must possess excellent verbal and written communication skills.
• Must have proven skills in working independently, be self-motivated and goal oriented.
• Experience in blogging preferred
• Experience in web design preferred
• Must be a mission driven team player interested in supporting needs of both of coworkers and residents.
• Must have a valid drivers’ license

Visit www.libertycareers.com for more information.
Background checks/drug-free workplace.
EOE.