Market Development Manager, OTS Bracing in Lewisville, Texas at Orthofix

Position Title:Market Development Manager, OTS Bracing
Location: Remote - United States
Position Type: Full time
Description:

Why Orthofix?

Guided by our organizational values – Take Ownership | Innovate Boldly | Win Together – we collaborate closely with world-class surgeons and other partners to improve people’s quality of life. At Orthofix, we want team members who build relationships and share knowledge, challenge the status quo, and deliver results every day to help us achieve our vision to be the unrivaled partner in Med Tech.

Our global team of over 1,600 employees brings to market highly innovative, cost-effective, and user-friendly medical technologies that heal musculoskeletal pathologies for patients and the healthcare professionals who treat them. Looking to change people’s lives? Look no further.

JOB PURPOSE

The Market Development Manager (MDM) is responsible for driving the promotion, adoption, and utilization of Orthofix’s Bone Growth and Bracing portfolio within the assigned sales area. This role partners closely with Sales, Product Marketing, and Clinical teams to execute strategies that accelerate physician adoption, patient utilization, and revenue growth across non-invasive therapies.

The MDM serves as a subject matter expert in bone healing and musculoskeletal support solutions, providing clinical, technical, and reimbursement education to physicians, distributor partners, and internal stakeholders. Acting as a field-based extension of Product Marketing, this role ensures strong alignment between commercial strategy and field execution, while reinforcing Orthofix’s leadership in bone healing and orthopedic bracing solutions.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

The following are the essential functions of this position. This position may be responsible for performing additional duties as tasks as needed and assigned.

• Develop and execute territory-level market development plans to grow adoption of both bone growth stimulators and bracing solutions
• Drive patient utilization, prescriptions, and product pull-through aligned to revenue targets
• Identify growth opportunities across spine, orthopedic, sports medicine, and fracture care segments
• Expand utilization across the continuum of care (post-op, non-operative, rehabilitation)
• Build strong relationships with spine surgeons, orthopedic surgeons, pain specialists, and rehabilitation providers
• Educate customers on:

• Clinical evidence supporting bone healing stimulation and bracing efficacy
• Patient selection criteria and treatment pathways
• Benefits of combining stimulation and bracing for optimized outcomes

• Drive execution of new product launches and line extensions within the OTS portfolio
• Support marketing campaigns and strategic initiatives aimed at expanding market penetration
• Actively contribute to brand awareness and market leadership in bone healing therapies and bracing solutions
• Train and coach distributor partners on product knowledge specific to OTS, patient identification and appropriate prescribing criteria
• Sales skills, territory management, and case targeting
• Provide ongoing field coaching and performance feedback to improve utilization and conversion
• Partner with Marketing to support: Product positioning and messaging, Competitive intelligence and market trends, Targeting and forecasting initiatives
• Collaborate with Medical Education to deliver physician and distributor training programs
• Provide field insights into Product Development to support innovation and lifecycle management

MINIMUM QUALIFICATIONS

The requirements listed below are representative of the education, knowledge, skill and/or ability required for this position.

Education/Certifications:

• Bachelor’s degree preferred

Experience, Skills, Knowledge and/or Abilities:

• 10+ years of experience in medical device, orthopedics, spine, or rehabilitation-related sales/marketing
• Experience with bone growth stimulation, bracing, or adjacent musculoskeletal therapies preferred
• Strong understanding of:

• Physician selling models
• Patient pathway and therapy adoption dynamics

• Excellent communication, presentation, and training skills
• Ability to influence without authority and drive alignment across stakeholders
• Strong organizational, analytical, and problem-solving abilities
• Ability to travel up to 90%
• Ability to work flexible hours, including evenings and weekends

PREFERRED QUALIFICATIONS

The education, knowledge, skills and/or abilities listed below are preferred qualifications in addition to the minimum qualifications stated above.

Education/Certifications:

• No additional requirements.

Additional Experience, Skills, Knowledge and/or Abilities:

• Bone growth stimulation technologies
• Reimbursement-driven or prescription-based medical devices
• Spine or orthopedic bone healing therapies and bracing devices
• Field-based clinical or sales training roles

PHYSICAL REQUIREMENTS / ADVERSE WORKING CONDITIONS

The physical requirements listed in this section include, but are not limited, to the motor/physical abilities, skills, and/or demands required of the position in order to successfully undertake the essential duties and responsibilities of this position. In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to allow qualified individuals with a disability to perform the essential functions and responsibilities of the position.

• No additional physical requirements or essential functions for this position.

DISCLAIMER

The duties listed above are intended only as representation of the essential functions of this position. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change at the sole discretion of the employer. Nothing in this document alters an employee’s at-will employment status.

DISCLAIMER

The duties listed above are intended only as representation of the essential functions of this position. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change at the sole discretion of the employer. Nothing in this document alters an employee’s at-will employment status.

We are committed to providing equal employment opportunities to all employees and applicants without regard to race (including traits historically associated with race, such as hair texture and protective hairstyles, including braids, locks, and twists), ethnicity, religion, religious creed (including religious dress and grooming practices), color, caste, sex (including childbirth, breast feeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age (40 and over), protected medical condition (including cancer and genetic conditions), genetic information, disability (mental and physical), reproductive health decision-making, medical leave or other types of protected leave (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, political affiliation, or any other protected status in accordance with all applicable federal, state, and local laws.

This policy extends to all aspects of our employment practices including, but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.

About Us:

Since 1980, Orthofix has evolved and grown to become one of the leading medical device companies with a spine and orthopedics focus in the world. Our newly merged Orthofix-SeaSpine organization is a leading global spine and orthopedics company with a comprehensive portfolio of biologics, innovative spinal hardware, bone growth therapies, specialized orthopedic solutions, and a leading surgical navigation system. Our products are distributed in 68 countries worldwide.

Our medical device company is headquartered in Lewisville, Texas, and has primary offices in Carlsbad, CA, and Verona, Italy. Our combined company’s global R&D, commercial and manufacturing footprint also includes facilities and offices in Irvine, CA; Toronto, Canada; Sunnyvale, CA; Wayne, PA; Olive Branch, MS; Maidenhead, UK; Munich, Germany; Paris, France; and São Paulo, Brazil.

Founded in Verona, Italy, and now headquartered in Lewisville, Texas, Orthofix is proud to be recognized as the 8th Largest Orthopedic Medical Device Company in the World by Medical Design & Outsourcing magazine. Orthofix is committed to improving patients’ lives and delivering innovative, quality-driven solutions that empower physicians and healthcare organizations to meet the needs of their patients every day.