Head of Product Marketing - IGaming in Mexico at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Product Marketing - IGaming based in Mexico.

This is a strategic leadership opportunity for a product marketing professional to shape the go-to-market direction of an iGaming portfolio across multiple regulated markets. You will own product positioning, messaging, launches, and lifecycle marketing while connecting product strategy with commercial and player-focused outcomes. The role combines deep understanding of player journeys with data-driven experimentation, acquisition, engagement, and retention strategies. You will work closely with product, growth, CRM, commercial, creative, legal, and compliance teams to bring initiatives to market effectively. You will also lead and mentor a small product marketing team while establishing priorities and fostering a high-performance culture. Success in this role will be measured through meaningful improvements in adoption, engagement, revenue, and overall product impact.

• Define and execute the global product marketing strategy for the iGaming product portfolio, aligning product roadmaps, launches, and lifecycle campaigns with broader business objectives.
• Own product positioning, messaging, and value propositions tailored to different regulated markets and player segments.
• Lead, mentor, and develop a small product marketing team while setting priorities and maintaining a collaborative, high-performing environment.
• Manage product launches from planning through execution, coordinating with product management, growth, CRM, creative, legal, and compliance stakeholders.
• Develop go-to-market playbooks, enablement materials, sales resources, partner materials, and other assets that support adoption and commercial performance.
• Leverage player analytics, A/B testing, user research, and other qualitative and quantitative insights to refine messaging, inform feature priorities, and optimise campaigns.
• Establish product marketing KPIs, monitor performance, evaluate outcomes, and present actionable recommendations to senior stakeholders.
• Partner with regulatory, compliance, and responsible gambling teams to ensure product marketing activities meet local requirements and internal policies.
• Represent product marketing in cross-functional forums and contribute to wider product, growth, and commercial strategy.

Requirements:

• 5+ years of experience in product marketing, growth marketing, or product management within iGaming, gambling, digital entertainment, or a closely related sector.
• Demonstrated success launching product features and marketing campaigns that generated measurable improvements in acquisition, engagement, revenue, or other commercial outcomes.
• Strong commercial and analytical capabilities, with confidence working with data, experimentation frameworks, player insights, and analytics tools.
• Excellent written and verbal communication skills, including experience developing positioning, value propositions, sales enablement materials, and consumer-facing content.
• Experience managing or mentoring a small team and collaborating effectively with cross-functional stakeholders.
• Strong understanding of regulatory and compliance requirements across multiple jurisdictions, together with a commitment to responsible gambling principles.
• Highly organised, proactive, and comfortable managing competing priorities in a fast-paced environment.
• Fluent English; knowledge of additional European languages is an advantage.
• Eligible to work remotely in the country of employment and comfortable collaborating across CET-aligned working hours.

Benefits:

• Fully remote, full-time position with competitive salary and performance-linked bonus potential.
• Generous annual leave allowance and flexible working arrangements supporting work–life balance.
• Professional development budget, training opportunities, and access to industry events and conferences.
• Equipment and home-office allowance to support an effective remote working environment.
• Comprehensive benefits package aligned with applicable local employment practices.
• Collaborative, diverse, and inclusive working culture with regular team events and cross-functional initiatives.
• Opportunity to lead a high-impact product marketing function and influence product direction at scale.