Senior Account Manager, Individual Subscriptions in at South China Morning Post

About the Team:
Subscription, Student and Growth (SSG) supports corporate clients, individual subscribers, and educational institutions accessing SCMP's ecosystem. We drive growth across the SSG product offerings, including print and digital subscriptions, merchandise, events, and other content solutions.

Purpose of the Position:

As an individual contributor handling end-to-end account management for SCMP individual subscriptions in Hong Kong, the Senior Account Manager drives revenue by closing new sales, and retaining and growing existing accounts. This role manages the complete customer lifecycle, providing best-in-class customer support to maximize subscriber satisfaction and long-term retention.

In this role, you will:

• Revenue & Growth: Drive new subscriber acquisition and retain existing accounts to consistently hit and exceed new and renewal revenue targets.
• Retention & Engagement: Cultivate strong, ongoing relationships with individual subscribers, providing exceptional end-to-end service to minimize churn and maximize customer lifetime value.
• Pipeline & Winback Management: Proactively follow up on inbound leads and engage churned subscribers to drive high lead conversion and winback rates.
• Subscriber Onboarding & Lifecycle: Oversee the full customer onboarding experience and maintain active engagement throughout the subscriber journey.
• Data & CRM Hygiene: Ensure accurate and timely logging of sales orders, subscriber data, and pipeline activities in Salesforce/CRM.
• Voice of Customer: Capture subscriber feedback, usage trends, and market insights to partner with internal Product, Content, and Marketing teams to enhance SCMP's offerings.

Skills and Experience that will lead to success:

• Bachelor’s degree (BA/BS) in Business, Communications, Marketing, or a related discipline.
• 5+ years of proven success in digital sales, retail sales, or account management.
• Prior experience within subscription-based models, publishing/media, or business intelligence is highly preferred.
• Native-level fluency in English and Cantonese (written and spoken) is required.
• Excellent interpersonal skills with a persuasive, client-facing communication style.
• Self-starter with a strong track record of working independently to meet and exceed individual revenue targets.
• Proficiency in Salesforce (or equivalent CRM), Piano platform, and Google Suite is a strong plus.
• Candidate with more experience will be considered for the Assistant Manager position.

Work location will be at Causeway Bay office.

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