Senior Manager – Lifecycle Marketing & CRM in United States at Jobgether

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Manager – Lifecycle Marketing & CRM in United States.

This role is centered on driving end-to-end lifecycle marketing strategy for fast-growing consumer brands, with a strong focus on retention, engagement, and long-term customer value. You will lead CRM strategy across email, SMS, loyalty, referral, and subscription programs while managing key client relationships in a fast-paced agency environment. Acting as both a strategic advisor and hands-on operator, you will translate data into actionable insights and high-impact campaigns that improve performance across multiple channels. You will collaborate closely with internal CRM specialists, analysts, and creative teams to ensure flawless execution and optimization of lifecycle programs. This position requires strong client leadership skills, deep expertise in CRM tools, and the ability to balance strategic thinking with detailed execution. You will play a critical role in shaping growth strategies and ensuring measurable results for a portfolio of DTC brands.

• Lead lifecycle marketing strategy across assigned client accounts, owning acquisition, retention, and engagement initiatives across email, SMS, loyalty, referral, and subscription programs.
• Serve as the primary strategic point of contact for clients, managing relationships, expectations, and communication on performance and deliverables.
• Oversee end-to-end email and CRM campaign execution, including ideation, segmentation, build, QA, deployment, and reporting.
• Analyze performance data across lifecycle channels to identify insights, trends, and optimization opportunities, translating findings into strategic recommendations.
• Develop, manage, and continuously optimize subscription, loyalty, and referral programs to improve customer retention and lifetime value.
• Collaborate with internal teams including CRM managers, analysts, and creative specialists to ensure high-quality execution and alignment with client goals.
• Maintain rigorous QA standards and ensure accuracy, consistency, and timeliness across all lifecycle marketing deliverables.

Requirements:

• 3–5+ years of experience in email and lifecycle marketing within e-commerce or DTC environments.
• Strong hands-on experience with CRM and ESP platforms, particularly Klaviyo, along with exposure to tools such as Braze, Attentive, Recharge, Shopify, or similar ecosystems.
• 2+ years of experience in an agency environment managing multiple clients and stakeholders.
• Proven ability to manage client relationships, set expectations, and navigate challenging conversations with professionalism.
• Experience building and optimizing subscription, loyalty, or retention programs, including segmentation, automation, and performance tracking.
• Strong analytical skills with the ability to interpret data and drive decision-making.
• Excellent communication, presentation, and organizational skills with strong attention to detail.
• Ability to thrive in a fast-paced, collaborative, and performance-driven environment.
• Bonus: basic knowledge of HTML/CSS for email implementation.

Benefits:

• Competitive salary package.
• Comprehensive health, dental, and vision insurance.
• Flexible work arrangements with remote-first options.
• 401(k) retirement plan with employer match.
• Professional development and continuous learning opportunities.
• Inclusive, collaborative, and innovation-driven work culture.
• Opportunity to work with high-growth consumer brands and impactful marketing strategies.