Senior Digital Insights Analyst in Madrid, Andalucía at Winning

At Winning Consulting, we are looking for a Senior Digital Insights Analyst to join a strategic project for a leading client in the industrial sector.

You will act as a key analytics partner for digital and business teams, translating digital performance data into actionable insights, business recommendations, and measurable improvement opportunities.

Location: Madrid
Working model: Hybrid, 2 days per week on-site

Responsibilities

• Analyze digital performance across channels, identifying trends, opportunities, risks and actionable insights.
• Prepare regular performance readouts, connecting digital KPIs with business outcomes such as acquisition, conversion, retention, customer engagement, and commercial impact.
• Translate data into clear business recommendations, helping stakeholders understand what is happening, why it is happening and what actions should be taken.
• Detect anomalies or changes in performance early, driving hypothesis-led analysis and root-cause investigations.
• Support digital experience and CRO initiatives by identifying friction points, conversion opportunities, and areas for improvement.
• Ensure data reliability through KPI validation, cross-checks, consistency reviews, and coordination with relevant stakeholders to resolve issues.
• Improve dashboards, reporting standards, measurement frameworks, and documentation, ensuring they are useful for decision-making.
• Work closely with digital, product, marketing, data and business teams to support prioritization, performance improvement, and continuous optimization.

Requirements

• +5 years of experience in digital analytics, digital business analysis, performance analysis, or business insights roles.
• Strong ability to translate data into insights, recommendations, and executive-level conclusions.
• Hands-on experience with GA4 and Power BI.
• Solid knowledge of SQL and Excel for data extraction, validation, and analysis.
• Fluent English and Spanish.

About Winning Consulting

At Winning Consulting, we support our clients through consulting, training, recruitment and research. We apply scientific thinking and proven methodologies to create sustainable value.

More info: www.winning-consulting.com