Manager, Field Events Marketing in at North Mill Equipment Fi

Job Title:    Manager, Field & Events Marketing

Location:    Remote

Department: Marketing

Reports to:   Vice President, Head of Marketing

Company:   BriteCap Financial

About Us:

BriteCap Financial is a leading financial technology company dedicated to providing innovative lending solutions to small businesses since 2003. We specialize in helping small businesses nationwide thrive by offering tailored financing products and exceptional customer service. Our team is committed to fostering a supportive and collaborative work environment where individuals can grow and succeed.

Position Overview:

The Field & Events Marketing Manager is responsible for designing and executing high‑impact in‑person and hybrid experiences that accelerate pipeline, deepen customer engagement, and strengthen brand presence across key markets. This role owns the strategy, planning, and end‑to‑end execution of field programs—including regional events, trade shows, partner activations, and community engagements—to ensure every touchpoint drives measurable awareness, demand, and revenue influence.

They collaborate closely with Sales and Marketing leadership to align event programming with regional priorities, target accounts, and buyer journeys. Through data‑driven planning, compelling onsite experiences, and post‑event optimization, the Field & Events Marketing Manager ensures that every program is operationally excellent, on‑brand, and built to convert.

Key Responsibilities:

Direct-to-SMB Trade Shows

• Identify and execute events where small business owners attend in volume — across restaurants, healthcare, auto, construction, retail, beauty, manufacturing, and other SMB-heavy verticals.
• Own end-to-end logistics (contracts, booth design, shipping, swag, staff scheduling) and build pre-show outreach to book meetings before we land.

Referral Source Trade Shows

• Work hand-in-hand with our Head of Partnerships to identify the events where their target referral partners gather — CPA chapter events, payment processor conferences, fractional CFO communities, franchise expos, business broker conferences, SMB consultant gatherings, and beyond.
• Evaluate, prioritize, book, and run BriteCap’s presence at these events.

Broker Trade Shows

• Run BriteCap’s presence at the broker industry’s flagship events (Debanked CONNECT and others) where our existing ISO and broker partners gather.
• Coordinate with our broker team to maximize on-site relationship-building, host hospitality for top-producing brokers, and stand up booth and sponsorship presence that reinforces BriteCap’s position in the broker community.

Lead Capture, Hospitality & Follow-Up

• Own HubSpot flow for every event: list segmentation, lead routing, nurture sequences, and SLA enforcement with sales and partnerships.
• Plan VIP dinners, suites, and 1:1 hospitality for high-value brokers, partners, and prospects.
• Report weekly on pipeline, partner activations, and channel-level CAC.

Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, Analytics, IT, or related field (or equivalent practical experience).
• 4+ years in field marketing, event marketing, or channel/partner marketing
• Proven track record running B2B trade shows with documented ROI (come ready to walk through 2–3 specific shows you ran end-to-end)
• Experience building and managing partner or referral programs
• HubSpot proficiency: lists, workflows, sequences, campaign tracking.
• Willingness to travel 30–50% and work occasional evenings/weekends during events
• Exceptional project management — you live in spreadsheets, timelines, and checklists

Skills/Attributes:

• Event Strategy — Ability to design field and event programs that align with revenue goals, target accounts, and regional priorities.
• Project Management — Skilled at managing timelines, budgets, vendors, and cross‑functional stakeholders with precision and accountability.
• Sales Alignment — Strong collaboration skills to partner with Sales on territory needs, account engagement, and event follow‑up.
• Demand Generation — Understanding of how events contribute to pipeline creation, acceleration, and measurable revenue impact.
• Onsite Execution — Ability to run seamless, high‑quality onsite experiences that reflect brand standards and drive attendee engagement.
• Data & Analytics — Comfortable using event KPIs, attribution models, and post‑event reporting to optimize future programs.
• Audience Engagement — Skilled at crafting experiences that resonate with prospects, customers, and partners.
• Brand Stewardship — Ensures all field and event activations are visually consistent, message‑aligned, and on‑brand.
• Communication Skills — Clear, persuasive communicator able to influence internal teams and represent the brand externally.
• Budget Ownership — Ability to forecast, track, and optimize event spend for maximum ROI.
• Relationship Building — Strong interpersonal skills to cultivate partnerships with customers, sponsors, and internal teams.
• Adaptability — Thrives in fast‑moving environments with shifting priorities and multiple concurrent events.