YouTube Creative Producer in Rochester, New York at WeTheHobby

About WeTheHobby

WeTheHobby is a fast-growing sports-card and collectibles company built around live entertainment, community and the biggest moments in the hobby. We are looking for a creative, highly motivated YouTube Content Specialist to help build WeTheHobby into a leading sports and hobby media brand.

About the role

WeTheHobby is a thriving sports entertainment company with global reach, headquartered in Rochester, NY. We value creativity, diversity, innovation, dedication, and our community!

Our work environment includes:

• Modern office setting
• Strong growth opportunities
• Flexible working hours
• Lively atmosphere
• A team that cares about one another
• Welcoming and inclusive culture

Since our inception in 2021, WeTheHobby has grown dramatically (and profitably) with over 250 full-time staff and 250,000+ followers across our social and marketplace channels. We operate at the intersection of entertainment, sports, and eCommerce, revolutionizing the way fans engage with sports cards. If you are a hands-on leader who thrives in fast-paced, high-growth environments and takes pride in keeping operations running smoothly behind the scenes, this is the role for you!

See us in action on Whatnot: https://www.whatnot.com/user/wethehobby See us in action on Fanatics Live: https://www.fanatics.live/shops/www.fanatics.live/shops/we-the-hobby 

Find us on social: @wethehobby (Instagram, Twitter, YouTube, TikTok, Facebook)

The Role

The YouTube Creative Producer will plan, produce, edit and publish compelling long-form videos, Shorts and repeatable YouTube series from initial concept through final delivery. The role will also help strengthen The Hobby Never Sleeps podcast, product reviews, original programming and card-show content.

This is not simply an editing position. We want a creator who can identify strong ideas, shape stories, capture content, package videos for discovery and use performance data to continually improve the work.

Position Expectations

• This is a full-time position requiring at least 40 hours per week, with flexibility during major releases, card shows and priority projects.
• Remain primarily dedicated to the YouTube team and its production goals.
• Be comfortable filming in a studio and at live events, with the ability to travel when needed.
• Manage multiple projects, release schedules and deadlines without sacrificing quality.

Responsibilities

• Plan and produce YouTube videos from the initial concept through filming, editing, packaging and final publishing.
• Edit high-quality long-form content using Adobe Premiere Pro or comparable professional editing software.
• Edit short-form content and identify strong clips, hooks and standalone moments within long-form footage.
• Develop compelling video concepts, titles, thumbnails, hooks, opening sequences and story angles.
• Create professional thumbnails and supporting graphics using Adobe Photoshop or comparable design software.
• Use storytelling, pacing, sound design and visual editing techniques that keep viewers engaged.
• Help improve the production value of podcasts, product reviews, original videos and card-show content.
• Support The Hobby Never Sleeps through episode planning, recording, editing, publishing, promotion and clip development.
• Identify timely topics, guests and storylines across sports, collecting, product releases and hobby news.
• Work with WeTheHobby's on-air personalities to strengthen their stories, perspectives and on-camera performance.
• Build and manage a consistent YouTube production calendar aligned with releases, events and company priorities.
• Analyze YouTube Studio data, including click-through rate, audience retention, watch time, subscriber growth and returning viewers.
• Apply performance findings to improve future concepts, formats, hooks, titles, thumbnails, pacing and publishing decisions.
• Repurpose appropriate content across Instagram, TikTok and other platforms while tailoring it to each audience.
• Maintain WeTheHobby's voice, visual standards and brand reputation across every published asset.

What we're looking for

• Demonstrated experience creating, editing or growing YouTube content across long-form and short-form formats.
• Strong working knowledge of Adobe Premiere Pro or comparable editing software.
• Ability to create professional thumbnails and graphics in Adobe Photoshop or comparable design software.
• A strong understanding of YouTube's long-form and short-form algorithms, audience retention, click-through rate, watch time and overall content performance.
• Strong storytelling instincts and the ability to turn raw footage into a clear, entertaining and complete story.
• Strong knowledge of sports, athletes and current sports storylines.
• Sports-card and hobby knowledge is preferred, but can be taught to the right candidate.
• Ability to research unfamiliar topics quickly and understand what will make them valuable to the audience.
• A track record of contributing original video concepts, repeatable series ideas and creative solutions.
• Self-motivated, collaborative, receptive to feedback and accountable for the quality, consistency and performance of the work.

What Success Looks Like

• Consistent growth in YouTube views, subscribers and returning viewers.
• Continued success in channel growth may lead to opportunities for incentives, including promotions and increased production-related responsibilities.
• Improved click-through rate, audience retention, watch time and overall video performance.
• Development of repeatable series that viewers recognize and anticipate.
• Shorts that reach audiences beyond WeTheHobby's existing customers and support long-form discovery.
• Growth of The Hobby Never Sleeps into a recognized and influential hobby podcast.
• A repeatable system for turning long-form videos and podcast episodes into multiple high-performing content assets.
• Long-form videos that establish WeTheHobby as an entertainment and media destination, not simply a place to purchase cards.
• A reliable production operation that delivers consistent, high-quality work on schedule.

Compensation & Schedule

• Schedule: Monday-Friday daytime. Occasional nights and weekends as applicable
• The salary range for this position is $78k-$95k
• To comply with Federal law, WeTheHobby participates in E-Verify. All newly hired employees are verified through this electronic system established by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) to confirm their identity and employment eligibility.

To Apply

Please submit your resume, portfolio and links to YouTube videos, podcasts or channels you have helped create. Include a short explanation of your specific role in each example, along with three content ideas you would produce for WeTheHobby or The Hobby Never Sleeps.