Senior Director, US HCP Marketing and Omnichannel, Obesity and Related Conditions in United States at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, US HCP Marketing and Omnichannel, Obesity and Related Conditions based in United States.

This senior leadership role sits at the center of U.S. healthcare professional engagement strategy for a leading biopharmaceutical organization focused on obesity and related conditions. The position is responsible for shaping and executing integrated HCP marketing strategies across personal promotion, omnichannel engagement, digital platforms, and field execution. It plays a critical role in driving launch readiness and sustaining commercial growth across a complex and evolving portfolio. The leader will oversee cross-functional alignment to ensure consistent messaging and seamless customer experiences across all touchpoints. A key aspect of the role involves close partnership with patient marketing teams to build unified, end-to-end engagement strategies. This is a high-impact, highly visible position requiring strong strategic vision, operational excellence, and team leadership in a matrixed environment.

• Lead the U.S. HCP marketing strategy across the obesity and related conditions portfolio, translating brand strategy into integrated customer engagement plans.
• Define segmentation, targeting, positioning, and engagement frameworks informed by customer insights, analytics, and market intelligence.
• Oversee personal promotion strategy, field marketing initiatives, sales enablement tools, and national sales meeting content to ensure field readiness and execution excellence.
• Develop and execute omnichannel and digital marketing strategies across HCP platforms, including websites, email campaigns, and non-personal promotion channels.
• Drive cross-functional alignment with Sales, Medical Affairs, Analytics, Regulatory, Compliance, and Market Access teams to ensure cohesive execution.
• Build and lead a high-performing marketing organization, establishing operating models, capabilities, and processes that support launch and growth objectives.
• Partner with patient marketing leadership to ensure fully integrated HCP and patient engagement strategies across the customer journey.

Requirements:

• Advanced degree (Doctorate + 5 years, Master’s + 9 years, or Bachelor’s + 11 years) in marketing or related field.
• Minimum of 5 years of leadership experience managing teams, projects, or large-scale programs in addition to marketing experience.
• Extensive experience in HCP marketing, omnichannel strategy, digital marketing, and field execution within the pharmaceutical or biotechnology industry.
• Proven success leading product launches, commercialization strategies, or high-growth brand environments.
• Strong expertise in marketing analytics, customer segmentation, and omnichannel engagement strategies.
• Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders in complex matrix organizations.
• Excellent executive communication, strategic planning, and organizational leadership capabilities.
• Track record of building high-performing teams and driving measurable commercial impact.

Benefits:

• Competitive annual base salary ranging from 220,272.40 USD to 298,015.60 USD, depending on experience and qualifications.
• Comprehensive health, dental, and vision insurance coverage for employees and eligible dependents.
• Retirement and savings plans with generous company contributions.
• Annual discretionary bonus program and long-term stock-based incentive opportunities.
• Flexible work arrangements where applicable, supporting work-life balance.
• Award-winning paid time off and leave policies.
• Career development opportunities in a collaborative, innovation-driven environment.