Job Title: Marketing & Sales Consultant – Boat Sales & Service in Virginia Beach, Virginia at Anchor Innovation, Inc.
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Job Description
About Us
We are a reputable and fast-growing boat sales and service business dedicated to providing exceptional marine products, expert maintenance, and outstanding customer experiences. We serve boating enthusiasts of all levels and maintain a strong reputation for quality, trust, and professional service.
Position Overview
We are seeking an experienced and motivated Marketing & Sales Consultant to help expand our customer base, strengthen our brand presence, and drive revenue growth. The ideal candidate has a passion for boating or the marine industry, strong communication skills, and a results-driven mindset. This role combines strategic marketing planning with hands-on sales efforts.
Key Responsibilities
• Develop and execute marketing strategies to promote boat sales, service offerings, and seasonal promotions
• Manage online presence, including website updates, social media content, and digital advertising campaigns
• Conduct customer outreach, follow up on leads, and nurture client relationships
• Collaborate with the sales team to create promotional materials and sales collateral
• Assist in organizing events, boat shows, and community engagements
• Track marketing performance and adjust strategies to maximize results
• Maintain a deep understanding of the marine market and competitor offerings
Qualifications
• Proven experience in marketing, sales, or business development (marine industry experience a plus)
• Strong understanding of digital marketing tools and platforms
• Excellent communication, negotiation, and interpersonal skills
• Ability to work independently, manage multiple projects, and meet deadlines
• Creative problem-solver with a strong customer-service mindset
• Passion for boating, outdoor recreation, or marine industries is preferred
What We Offer
• Competitive compensation structure
• Opportunities for growth and long-term collaboration
• Supportive team environment
• Ability to make a meaningful impact on a respected local brand
What You’ll Do
• Help spread the word about our boats and services through social media, online ads, and basic marketing campaigns
• Work with customers—answer questions, follow up on leads, and help guide people through their buying journey
• Keep our online presence fresh and appealing
• Assist with events, boat shows, and community activities
• Create simple marketing materials when needed
• Track what’s working (and what’s not) so we can keep improving
What We’re Looking For
• Experience in marketing, sales, or both
• Comfortable using social media and online marketing tools
• Friendly, confident communicator
• Organized, self-motivated, and able to juggle multiple tasks
• Interest in boats or the marine industry is a big plus