Business Development & Marketing Specialist in North Canton at GBS Corp

Job Title: Business Development & Marketing Specialist

FLSA Status: Non-Exempt

Division & Department: Corporate Reports To: Manager of Business Development

The Business Development and Marketing Specialist plays a key role in driving growth by supporting both lead generation and marketing initiatives for our Healthcare vertical. On the business development side, you will be responsible for nurturing and developing leads into qualified sales opportunities, as well as assisting the sales team with prospect research and outreach strategies. On the marketing side, you will contribute to digital campaign efforts by creating email content and building workflows within HubSpot to support targeted outreach and lead nurturing. This role requires strong communication skills, attention to detail and a proactive approach to connecting marketing efforts with sales outcomes.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop a thorough understanding of GBS products and services (high concentration for our Healthcare vertical) to promote and communicate them to potential buyers (or to the market).
• Promote GBS Products and Services through all facets of business development, promotions and communications.
• Phone-based prospecting with a predefined account list to promote products and uncover interested prospects that will flow through the sales process.
• Generate early-stage demand resulting in an increase of quality leads into the sales pipeline.
• Participate with Sales Reps to learn the sales process prior to successfully transitioning into a sales role.
• Utilization of HubSpot for documenting prospecting efforts and tracking client information.
• Timely completion of all weekly and monthly reports and activities.
• Must meet minimum assigned business development goals or requirements and provide all requested activity reports to your manager.
• Participates in sales events (e.g. trade shows, seminars), as required.
• Create emails and content using HubSpot content management tools
• Tradeshow research, registration support and management
• Competitive analysis and documentation
• Assist with executing email marketing campaigns within HubSpot, including list segmentation, A/B testing, performance tracking and ongoing optimization.
• Develop and execute social media content aligned with company goals and audience interests
• Support sales team in planning and promoting webinars
• Build and manage landing pages, forms and calls-to-action using HubSpot to support campaign efforts and lead generation.
• Assist with developing marketing automation workflows to nurture leads and drive engagement through campaigns.
• Perform other duties as assigned and/or assume additional responsibilities as required.

• Bachelor’s Degree preferred
• Previous inbound or outbound sales development experience [1-2 years] preferred
• A can-do attitude and tenacious spirit
• A go-getter that takes the initiative to make things happen rather than waiting.
• Coachability: You constantly want to improve and are open to constructive feedback.
• Experienced in utilizing the PC, Microsoft Office and the internet for presentation, business software, project management, and all forms of communication.
• Effective verbal/written communication skills. Ability to communicate in a professional manner when dealing with customers, partners, etc.
• Good organizational skills and follow-through
• Proficiency in HubSpot Marketing Hub and CRM tools
• Experience with email marketing, segmentation and lead nurturing strategies
• Understanding of inbound marketing principles and customer journey mapping
• HubSpot certifications (e.g. Inbound Marketing, Email Marketing) are a plus

SUPERVISORY RESPONSIBILITIES

Does this job have supervisory responsibilities? No

Are there subordinate supervisors reporting to this job? No

Are there other non-supervisory employees who report directly to this job? No

CERTIFICATES, LICENSES, REGISTRATIONS, OTHER

Since our founding in 1971, GBS has understood the value of identifying and investing in technologies that change and improve the dynamics of how our customers do business. From developing feature-rich software solutions to deploying advanced print and marketing services and solutions using multi-million-dollar equipment, GBS is always engaged in upgrading its technology capital because we know how high-tech can translate to high productivity. Across every one of our diverse product and service platforms, we innovate increased productivity for our customers.

At employee-owned GBS, our culture is one that values people, their commitment to meeting customers' needs and the expertise that enables them to do this successfully. In sum, we are America's Productivity Partner because GBS is the home of AMERICA'S PRODUCTIVITY PEOPLE. Depth of industry experience, cross-discipline knowledge and often career longevity and company loyalty equip our team members to achieve consistently high levels of execution on behalf of our customers.

GBS Corp is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. GBS Corp is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process.