Founding Demand Generation at Anagram Security – New York, New York

Founding Demand Generation

About AnagramAnagram builds lasting awareness by teaching people to see, think, and act differently in an always-changing security landscape. Instead of boring videos and pointless quizzes, we have puzzles, simulations, and an AI companion that coaches people in real time. We do more than check boxes. We change behavior by making ongoing security second nature. Fortune 500 companies like Disney, Kraft, and Pfizer use us because their employees actually absorb our training.
Were looking for a founding Demand Generation hire, based in NYC, to work directly with the CEO and COO. Youll design and run multichannel programs, test bold ideas, and build the tooling and operating system that scales our pipeline.
This is for someone who can operate quickly and independently. Youll learn what you need to succeed (whether its video editing, Python scripting, or LinkedIn Sales Navigator). And if you say youll handle it, its as good as done.Your job will be to

• Own pipeline goals for demand.
• Build and enrich account lists (ICP, firmographics, signals) using Clay and similar tools.
• Launch programs across LinkedIn, email, phone, physical mail, and events.
• Create messaging and social content thats creative and anchored in customer truth.
• Stand up our IRL motion: meetups, dinners, partner events; validate, then scale.

What we're looking for

• You can write. Not just grammatically correct: you can make boring topics interesting.
• You have 1-3 years in growth marketing or demand gen at a fastgrowing B2B SaaS company.
• Youre comfortable setting up and connecting tools on your own.
• Must have: Clay (or equivalent), basic webhooks/automation.
• Nice to have: Instantly, HeyReach, Orum/Nooks, Google Analytics, etc.
• You're a builder: scrappy, analytical, and can move from concept to launch fast.
• You're curious and customer-obsessed; you talk to users, dig in, and adapt quickly.
• Bonus: experience running events, ABM programs, or Meta/LinkedIn ads.

Salary: $120K-200K. We also have a generous equity pool available for our founding team.Working at AnagramWe're a fully remote startup that values deep work and flexible collaboration.
Values
Move fast, adapt: Jump in, make decisions, break things, fix them, and learn. If something doesnt work, toss it and move on. Progress over perfection we're always growing.Ego-free zone: No jerks, no drama. Every voice on the team matters. We deliver results, embrace failures, celebrate wins, and make magic happen together.Own it: See a problem? Fix it. Idea? Pitch it. Question? Ask it. Everyone has the power and responsibility to make us better. This isnt a place for passengers.
How We Work
No timesheets: Results matter, schedules don't. Work when it's right for you.Real-time feedback: Immediate, clear, and constructive. Growth shouldn't wait.With kindness: Respect others, communicate with care, assume good intent.Fully remote: Work where you work best. Twice a year, we meet in person.
Benefits
Flexible PTO: Take time when you need it, federal holidays and Dec 24Jan 1.Optional Fridays: No internal meetings. Work or recharge as needed.Healthcare: Medical, dental, and vision provided.Parental leave: Time off for lifes biggest moments.Equity: Own a piece of what were building.401(k) matching: Save for the future with company matching.Stipends: Office setup, remote work, and learning support.
We are an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or genetic information. We provide reasonable accommodations for individuals with disabilities.
$120,000 - $200,000 a year